With your target market’s attention being tugged in every direction, you have to use all the tools. If you have to pick which 5 to start with, make it these.
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Dec 9, 2016Dec 9, 2016
The vast majority of your potential customers—93 percent, in fact, say that what they see drives their purchasing decisions. And of that visual impact, 90 percent of that is based on color alone. Using the right color, or combination of colors, can help cement brand recognition and stimulate desires and emotions that may give you an edge over the competition and move more people to tap “add to cart”.