Frequently Asked Questions
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Most Popular Frequently Asked Questions (7)
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What digital marketing is included in Optuno's Business Accelerator plan?
Optuno's Business Accelerator plan is packed with vital digital marketing tactics to continually move your business up the ranks of Google.
Professionally Designed, Lead-Generating Website
- Experience the power of a website crafted specifically to enhance your business's lead generation. Every aspect, from user experience to conversion optimization, is tailored to ensure maximum engagement and lead capture, backed by ongoing analysis and refinement for continuous improvement.Premium On-Page Search Engine Optimization
- Benefit from all the SEO features of our Standard On-Page Search Engine Optimization, plus get monthly monitoring and updates based on your website's SEO and local marketing reports.Local Content Search Optimization
- Content creation focused on local areas, targeting communities relevant to your business.Mobile & Voice Search Optimization
- We create content specifically for digital assistants (such as Sir- and Alexa) that are voice-search enabled, to capitalize on Google's various search algorithms.Google My Business Profile Optimization
- If you don't already have a Google My Business profile, We assist you in creating one. Each month, We review and optimize your profile based on the findings from your previous month's Local Search report.Google Maps Search Optimization
- Includes website coding, schema, NAP, Google My Business profile maintenance, and more to enhance your website's position in Google Maps search results.SEO Backlink Submissions
- Every month, we implement backlink creation strategies to enhance the quantity of relevant backlinks to your website in accordance with Google's algorithm requirements.Standard SEO Reporting
- Monthly reporting on general SEO, including keyword ranking positions and metadata.Local Competitor SEO Rank Tracking
- Monitor and track your local competitors to help establish and maintain goals.Local Search Rank Tracking & Reporting
- Monthly reports on the website's local search rankings guide any necessary adjustments to website code or content for local search optimization efforts.Lead Conversion Prompts
- Content that comprises selling cues and call-to-action prompts designed to motivate people to engage with lead generation elements and forms.Reputation Manager / Review Generator
- Take control of your online reputation by encouraging and guiding your satisfied customers to leave reviews about their positive experiences with your business using our Review Generator tools.SEO Blog Creation (2 blog posts per month)
- Each month, as part of our diverse search optimization initiatives, we incorporate SEO Blog Creation, providing two blog posts monthly to continually enhance your website with content rich in locally and industry-relevant keywords.E-mail & Text Message Marketing Service
- Nurture and maintain contact with leads and contacts using our outbound e-mail and text messaging service. We send up to 1000 e-mails and 1000 text messages once per month to encourage action from recipients, allowing you to focus on your daily tasks.Google Analytics & Reporting
- Each month, you will receive and have access to comprehensive reports on your website. These reports include information on the locations of your visitors, what they view, and how long they engage with the content, among other valuable data.
...and so much more!To see everything included in the Business Accelerator plan, click here.
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Do you help write content?
Yes, our plans include content writing assistance services.
Business Starter Plan - Includes up to 20 pages of content. Based on the specific details you provide about your business, your audience, and location, we will draft content for your Home page, About Us, Services, Products, Locations, and other related information. You'll then have the opportunity to review and provide any final edits to ensure it aligns perfectly with your vision. Additionally, we apply industry-standard on-page/on-site search engine optimization techniques, including H-tags, Meta-Data, Alt-tags, and a dynamic sitemap.
Business Accelerator Plan - Includes up to 50 pages of content. This plan is tailored based on the specific details you provide about your business, audience, and location, as well as the audits and reports of any existing online presence. These pages are optimized not only for general search optimization but are also fine-tuned for local search, map search, and digital assistant voice searches (e.g., Siri, Alexa). You will then have the opportunity to review the content and provide any final edits to ensure it fully meets your expectations.
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How does the Optuno Web Design & Development service work?
First and foremost, Optuno designs and builds your website for you. Optuno is not a do-it-yourself (DIY) service. Instead, we are the complete opposite; as we like to say, everything is 100% D.B.O. - Done By Optuno.
After placing your order, you'll go through our straightforward onboarding process, where you'll:
- Step 1 - Choose your domain name or inform us about your existing one
- Step 2 - Select a design from our variety of industry-related themes.
- Step 3 - Answer a few questions regarding your business and preferences.
Upon receiving your information, we begin designing and building your new website based on the selected plan and the details provided in step three.
We'll assist in creating new content, updating content from your existing website, or a mix of both. Additionally, we provide relevant stock images to enhance your site, and we can also incorporate any images and videos you supply.
Typically, within 5-7 business days, depending on the complexity of the website, you will receive the first draft of your website. We stand by to receive your feedback and implement the requested design and content modifications.
Once you're ready to make your website live, we complete the required optimizations based on your plan, initiate your hosting, and submit your site to the major search engines.
It's that easy!
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What information should I have ready upon purchasing an Optuno plan?
The information about your business that we'll be looking for includes, but is not limited to:
- Corporate identity and culture
- History and size of the organization
- Products and services offered
- General marketing, advertising and public relations efforts
- Digital marketing efforts, including social media activities, search engine optimization, pay-per-click campaigns, etc.
Having this information prepared will expedite the process of moving your website into the design and development phase. -
Can you use my existing logo, brochure and other materials for my website?
Absolutely!
Providing these materials will make the design & development process much faster.
Optuno will use these materials, and any more you provide, to keep your new website consistent with your current brand image, which your customers already recognize and remember.
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What if I don't like my website?
Upon receiving the first draft version of your website if you decide not to move forward with Optuno for any reason, you can cancel and receive a refund under the following conditions:
- Cancellation must be submitted in writing within 15 days of registration – and...
- Without having requested any revisions, changes, or edits to any elements (including code, design, content, graphics, etc.) of what was provided.
- The Money Back Guarantee is void if the website draft has been accepted and any revisions have been requested.
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Can I edit my website myself?
Absolutely! Our user-friendly Content Management System enables you to easily update and add information to your website, including images and videos. While logged into your website's admin area, you can use our "front-end" editing tools to make changes and see them in real time.
If you're not very tech-savvy but still want to give it a try, don't worry. Our support team can provide you with video walkthroughs to guide you along the way!
Ultimately, we encourage you to make the most of our support team and their rapid response times. Simply send an email with your request, and you can get back to work knowing that we've got you covered.
Company-Specific Questions (2)
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What does Optuno® stand for?
Optuno (n.): The opportunity for every business to have a customized website and the experience of a full-service digital marketing agency without having a big business budget.
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What does D.B.O. stand for?
D.B.O. stands for "Done By Optuno"
At Optuno, everything is 100% D.B.O. This means that you don't need to handle anything! Simply send us your content and images, and we take care of the rest.
Should you decide to make updates on your own, you'll find our website administrative tools are extremely user-friendly. It's a win-win situation any way you look at it.
Plans, Pricing & Billing (7)
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What if I need to cancel my subscription?
Optuno's cancellation policies vary depending on the pricing plan you choose.
Overview:
Monthly Payment Plan (Month-to-Month with No Commitment): You can cancel without penalties with 15 days' notice.
Monthly Payment Plan with a 6-Month Commitment: If you decide to cancel your website before the end of your initial 6-month commitment period, you will be charged one final payment covering any remaining monthly fees needed to complete your commitment. Your account will not incur further charges, and it will be canceled at that time. There are no additional fees or penalties. To cancel at any time after your commitment period has ended, we require 30 days' notice.
Annual Payment Plan: You may cancel your service; however, due to the substantial discount offered by the Annual Plan, refunds are not available unless cancellation occurs within your first 15 days of service. You will receive reminder e-mails in the two weeks before your renewal. To avoid auto-renewal, you must notify us before your account renews. If your annual renewal is processed and you decide to cancel and request a refund, there is a $250 cancellation fee.
First 30 Days of Service: Should you decide to cancel any plan within the first month of service, a cancellation fee of $250 will be applied. For plans that offer a pre-payment discount, a refund of the upfront payment will be issued, minus the $250 cancellation fee and the cost of the first month of service, billed at the standard month-to-month plan rate.
Money Back Guarantee (more details)
Upon receiving the first draft version of your website if you decide not to move forward with Optuno for any reason, you can cancel and receive a refund under the following conditions:
- Cancellation must be submitted in writing within 15 days of registration – and...
- Without having requested any revisions, changes, or edits to any elements (including code, design, content, graphics, etc.) of what was provided.
- The Money Back Guarantee is void if the website draft has been accepted and any revisions have been requested.
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What if I cancel and want to keep my domain name?
If you decide to cancel your website services but want to keep your domain name that came with your plan, you must pay a $35 fee for domain name registration and account transfer.
Optuno will set up an account on your behalf with the domain name registration provider using the contact information you've provided to Optuno. This process will transfer the domain name from Optuno’s account to your new account.
After confirming the transfer and receiving payment, Optuno will give you the login details for your new domain registration account. You will be the official contact and owner of the domain registration account. All future renewals and responsibilities related to domain registration will be solely your responsibility.
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How do I update my credit card information?
If you have received a new credit card or there has been a change in the expiration date, simply login to the Optuno Control Panel and click on the Account Information tab.
Update the fields with your new card information, and you'll be all set.
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If I cancel, can I keep my website?
Optuno will allow you to take your website with you if you decide to cancel, under the following conditions:
Optuno will provide you with a static version of your website, which includes copies of your videos and photos. This will give you a snapshot of your website that you can host elsewhere. However, all the dynamic features provided by Optuno, such as your FICMS™ license, features, plugins, and e-commerce tools, will no longer be available.
The costs are as follows:
- UNLIMITED PLAN, E-COMMERCE (Basic & Enterprise), BUSINESS STARTER & BUSINESS ACCELERATOR PLAN WEBSITES
- Within the first year of continuous hosting and maintenance - $2,500
- After 1 full year of continuous hosting and maintenance - $1,500
- After 2 full years of continuous hosting and maintenance - $0
- PROFESSIONAL PLAN WEBSITES
- Within the first year of continuous hosting and maintenance - $1,500
- After 1 full year of continuous hosting and maintenance - $750
- After 2 full years of continuous hosting and maintenance - $0
- UNLIMITED PLAN, E-COMMERCE (Basic & Enterprise), BUSINESS STARTER & BUSINESS ACCELERATOR PLAN WEBSITES
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What forms of payment do you accept?
We accept all major credit cards including Visa, Master Card, American Express & Discover.
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Do you have a money back guarantee?
Absolutely. Our goal is to provide high quality, professional service to all our clients.
Money Back Guarantee
Upon receiving the first draft version of your website if you decide not to move forward with Optuno for any reason, you can cancel and receive a refund under the following conditions:
- Cancellation must be submitted in writing within 15 days of registration – and...
- Without having requested any revisions, changes, or edits to any elements (including code, design, content, graphics, etc.) of what was provided.
- The Money Back Guarantee is void if the website draft has been accepted and any revisions have been requested.
- Refunds are unavailable once revisions have been requested.
- Refunds must be requested within 15 calendar days of signing up.
- Refunds are not applicable to domain registration fees.
- Refunds are not available for express service clients.
- Cancellation and refund requests must be submitted in writing.
- Refunds do not apply to updates, marketing services, plugins, and add-ons for existing websites.
See Terms & Conditions for additional details. -
Can I sell products from my website?
There are many ways to sell products and services on your website. We'll help you understand your needs and find the best way to move forward.
Selling products can be done through simple payment processor buttons, or e-commerce shopping carts. Standard e-commerce tools can be included as an extra service in a website plan or a website and marketing services plan. Some limitations do exist, but your support team will be happy to discuss them with you.
Getting Started (3)
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What information should I have ready upon purchasing an Optuno plan?
The information about your business that we'll be looking for includes, but is not limited to:
- Corporate identity and culture
- History and size of the organization
- Products and services offered
- General marketing, advertising and public relations efforts
- Digital marketing efforts, including social media activities, search engine optimization, pay-per-click campaigns, etc.
Having this information prepared will expedite the process of moving your website into the design and development phase. -
How much input do I have in the design process?
Optuno is a full-service design & development agency.
The more input we receive from you, the better we can accommodate your desires and produce a website that has the look and feel you want to achieve.
Ultimately, it's your website and we want it to look exactly the way you envisioned it.
100% D.B.O.... Done by Optuno!
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Can you use my existing logo, brochure and other materials for my website?
Absolutely!
Providing these materials will make the design & development process much faster.
Optuno will use these materials, and any more you provide, to keep your new website consistent with your current brand image, which your customers already recognize and remember.
Account Management (3)
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What does the Optuno control panel enable me to do?
The user-friendly Optuno Control Panel allows you to monitor your active projects and communicate with the Optuno design and development team in real-time. You’ll always know whose court the ball is in and what is needed to get your new website live!
When we're building your site or making updates for you, we indicate where we are in the process. During the construction or updating of your site, we provide updates on our progress. By on-site indicators and email notifications, you will promptly know when we have finished, or if we need additional information from you.
If you have any questions or wish to request new work, simply access the control panel and initiate a new work request. You will also have access to your contact, billing information, and history, should you need to make any changes.
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If I am not doing the site myself, then who is?
That's the beauty of Optuno!
Building a website is a task no one enjoys, and we understand that. Optuno delivers a custom website development experience unlike any other. While our competitors might only offer you various templates to choose from, their concept of a "custom website" barely extends beyond changing a color, adding your logo, and swapping out the main image. In contrast, Optuno is all about customization; moving things around, removing elements, adding new ones... everything is 100% customized and D.B.O... Done By Optuno.
Our user-friendly control panel enables you to monitor your active projects and communicate with the Optuno design and development team in real-time. You’ll always be informed about whose responsibility the next step is and what is necessary to launch your new website!
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My package doesn't have enough support minutes, can I add more?
Not all plans include a predetermined amount of support minutes per month. However, for those that do, YES, you can add more support time as needed.
You have the option to purchase additional support time in blocks of 60 minutes for only $99. These minutes never expire and can be utilized whenever you need them throughout the year.
General Questions (6)
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Do you have a phone number I can call for support?
We love our clients and are always eager to address your questions. However, we don't offer a direct phone number for technical support. But fear not, assistance is always just one click away!
Our support ticket system operates on e-mail submissions to generate a work request. It is critical that any request, questions, or information for updates be e-mailed or entered into your profile in the Optuno Control Panel. We've discovered that email communication is the most effective method, allowing us to achieve the quickest response times.
If you wish to speak with your support team, we encourage you to use the Schedule a Project Manager Call feature, available in the Optuno Control Panel. Alternatively, you can e-mail support to request a link to the calendar, and a member of your support team will provide one.
Our priority is to deliver rapid and high-quality responses via e-mail, ensuring that you are always connected with us and receive the support you need firsthand.
Rest assured that if your project manager deems anything you submit unclear, or believes a phone call would be more effective, we will take the necessary steps to ensure your project progresses smoothly.
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This is my first website, can you help me?Absolutely!
Whether it's your first or fifth site, it doesn't matter.
Optuno provides world-class design and development services, enabling businesses of any size to benefit from the expertise of a full-service web agency without needing a large budget.
We assist you from the beginning, assigning a project manager to address all your questions throughout the process.
Please feel free to ask us! We're here to assist you.
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Do you design Adult or X-Rated websites?
Optuno does not design or develop websites that are adult or X-rated, nor those promoting illegal activities.
For a complete breakdown of Optuno's Terms of Service, click here.
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What are your business hours?
Monday - Friday 9:00AM to 5:00PM EST (excluding major US Holidays).
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I don’t have a logo, can you create one for me?
Absolutely. The Optuno Creative Team can create a custom logo for your business for just $200.
Here’s how it works:
- The team will create four (4) unique concepts, based on the information you provide regarding the ‘icon’ and/or ‘look-and-feel’ you desire for your logo.
- Out of the four concepts, you will select one concept, and the Creative Team will then make unlimited revisions to that concept until you are completely satisfied with the result.
- You will receive your final, approved logo in full color in the following digital formats: JPG, PNG, EPS, PSD, and AI. Additionally, you will receive your logo in black and white in the JPG, PNG, and EPS formats.
If you wish to have us design a custom logo for you, simply inform your Project Manager, and we will initiate the process for you.
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Can I sell products from my website?
There are many ways to sell products and services on your website. We'll help you understand your needs and find the best way to move forward.
Selling products can be done through simple payment processor buttons, or e-commerce shopping carts. Standard e-commerce tools can be included as an extra service in a website plan or a website and marketing services plan. Some limitations do exist, but your support team will be happy to discuss them with you.
