Google Ads campaigns built to deliver real leads — not wasted clicks. Two simple plans. Fast results.
What is PPC?
PPC, or pay per click, is an online advertising model where you pay only when someone clicks your ad. For local businesses, it is one of the fastest ways to appear in front of people searching for your services. Since we focus only on Google Ads, every click is optimized to generate real leads instead of random visits.
How Does Optuno’s Local PPC Work?
Our team builds and manages your Google Ads campaigns from start to finish. We research your business, your competitors, and your service area, then structure a campaign that is designed to bring in real leads. We monitor performance, adjust bids, add negative keywords, refine targeting, and improve your creative assets to keep results moving in the right direction.
Niche-Focused Lead Generation Specialists
Effective PPC comes from understanding how your customers search and what matters in your market. Our team studies your industry, your competitors, and your service area to build a campaign that fits the way people actually look for businesses like yours.
We manage campaigns for a wide range of local businesses, including:
Home Services and Contractors
Medical and Dental Practices
Legal Professionals
Fitness and Wellness Businesses
Personal Care and Beauty Services
Local Service Providers
Professional Service Companies
If your industry is not listed here, reach out. We support many more.
Market Research & Data Analysis
We research how your customers search, what motivates them, and how competitors position themselves in your market. This gives us the data needed to build campaigns that attract the right leads at the right time.
We also review any available account history inside Google Ads and Google Analytics so we can use existing performance data instead of starting from scratch. This helps lower costs and improve early results.
Our team performs competitor analysis to understand which keywords, ads, and landing page patterns work best in your industry. We use these insights to shape a strategy that fits your market and increases your chances of winning new customers.
Campaign Structure & Setup
Your Google Ads account and campaigns are built using market research, competitor analysis, and proven data from successful campaigns in similar local markets. We structure each campaign to match the way customers search in your area.
We install full conversion tracking so we can track every form submission and phone call. This allows us to measure performance accurately and optimize based on real lead data.
Depending on the plan you choose, we set up either a Performance Max campaign or a hybrid Search and Performance Max structure. Both are designed to improve lead flow and increase opportunities for new business.
Campaign Development & Execution
We build campaigns that help your business get in front of people who are actively searching for the services you offer. Each campaign is structured to match your market, your goals, and the plan you choose.
Our team monitors search terms, audience signals, and bidding activity to keep your ads competitive and your cost per lead as low as possible. We adjust keywords, add negatives, refine assets, and optimize your targeting based on real performance data.
Whether you use Performance Max or the hybrid Search and Performance Max setup, we execute your campaigns with the goal of producing consistent, high quality leads.
Plans & Pricing
Performance MAX ($500/month)
Search + PMAX ($1,000/month)
Ad Spend
$350/month
$700/month
Management Fee
Management Fee$150/month
Management Fee$300/month
One-Time Setup Fee
$250
$250
Platforms
Platforms
Platforms
Campaign Structure
Campaign Structure Performance Max Homepage + Service Pages
Campaign Structure Search + Performance Max Hybrid Homepage + Service Pages
Creative & Ad Copy
Creative Text Ads Full Performance Max Asset Buildout 1 Custom Video at Launch Up to 4 More Videos Added
Creative Full Search Ad Copy Full Performance Max & Search Asset Buildout 1 Custom Video at Launch Up to 4 More Videos Added
Monthly Reporting Email Support Monthly Call available
Search + Performance Max Management
Bi-Weekly Optimizations
Full Search Ad Copy Creation
Performance Max Assets + Videos
Search Term Analysis
Negative Keyword Management
Quality Score Optimization
Video Creation (1–4 videos)
Performance MAX ($500/month)
Who This Plan Is For
Perfect for businesses where leads come from broad interest rather than high-intent search terms. If you're in a low-CPC space and just need steady inquiries without managing hundreds of keywords.
Examples:
Churches, Schools & Nonprofits
Restaurants, Hospitality & Leisure
Salons, Spas & Personal Care
Local Services: Cleaning, Landscaping, Moving
Fitness & Wellness Studios
Repair & Specialty Shops
Event, Media & Rental Companies
Not Seeing Your Industry? Ask Us! We Support Many More
Search + PMAX ($1,000/month)
Who This Plan Is For
Designed for high-competition industries where clicks are expensive, intent matters, and businesses need tight keyword control and qualified leads.
Examples:
Law Firms & Legal Professionals
Medical, Dental & Chiropractic Practices
HVAC, Plumbing & Emergency Repair
Pest & Animal Control Services
Roofing, Remodeling & General Contractors
Senior Care & Assisted Living
Industrial, Fleet & Heavy Equipment Services
Not Seeing Your Industry? Ask Us! We Support Many More
