Visitor Retargeting

What Is Optuno Retargeting?

Magic. Sort of.

It's actually an easy-to-understand, extremely useful tool used by the most successful small business owners to entice protential customers to visit your website again and again. Whether a customer contacted you or not on their first visit, retargeting helps redirect them back to your site to take action.

How Does Retargeting Work?

Retargeting works by utilizing a database of potential customers that have visited your website in the past and targeting ads directly to them wherever they go on the internet. Optuno uses many different tools to build our databases, but the primary method is identifying your previous website users.

When a user visits your site, we add "cookies" to the visitor's browser. This is done via a pixel or code snippet placed into the website code. All website visitors are then added to a "visitor list" which is then used to serve ads directly to them wherever they go on the internet.

Is Retargeting Effective?

Yes. Retargeting works by focusing the scope of our advertising efforts on those who already have an interest in your product or service. Since we target people who have already visited your website, you're able to convert more of them more quickly.

According to Marketing Mojo, retargeting campaigns are more cost effective than other ad-targeting methods on a cost-per-click basis, boosting return on investment.

CONSUMERS WHO ARE
RETARGETED ARE
70% MORE LIKELY TO
BUY A PRODUCT

What Sets Optuno's Retargeting Methods Apart

Other online advertising agencies might focus on brand awareness and number of impressions from
your retargeting ads. We use proven partners to ensure your site is seen.

Google AdWords

Remarketing via the Google Display Network (GDN), Remarketing Lists for Search Ads (RLSAs) and dynamic product remarketing
Twitter

Remarketing inside the Twitter environment
Facebook

Retargeting Via Facebook's Custom Audiences and Dynamic Product Ads

Drive Customers To Your Website

Level up your business with customer targeting.

Attract Customers and Stay Top-of-Mind

Imagine placing billboards in the yards of all the people who have already been exposed to your product or service. Customer retargeting applies that same concept and puts your business's ads on the computers and phones of the people you want to reach - even if they aren't searching for you.

How It Works

Step 1

Build a Network

Optuno will install and configure a script on your website that installs cookies on your visitors devices.
Step 2

Target Exact Consumers

Using our knowledge of key consumer behaviors, including tracking all visitors to your website, we identify potential customers who would most benefit from your product or service and make sure they are the ones seeing your ad.
Step 3

Drive Targeted Traffic

Next, we redirect these potential customers back to your website.