About 70% of online businesses fail due to bad usability. Unfortunately, only 55% of companies perform website user experience testing. Bad usability across your site could hurt your bottom line.
Better usability, on the other hand, could increase your conversion rate by 200%.
How exactly do design and usability impact your website conversion rate? Keep reading to find out!
After reading this guide, you might recognize it's time to make changes to your own site. Making changes to site usability could improve conversion rates. Your ROI will rise as a result.
Read on to discover how site usability can impact conversions today!
1. Help Visitors Find Information
Visitors won't convert on your website if they can't find the information they need. In fact, they might not convert if you don't appear credible, either. You can improve your website's design and usability to help visitors find what they need.
For example, you can improve the structure across your site. Better structuring can ensure your site remains transparent and user-friendly. Visitors will have an easier time navigating between pages and exploring your content.
If they have questions about your products or services, they'll have an easier time finding answers.
It's important to simplify the pages across your site. If they look cluttered or unorganized, people might leave. Instead, you can use a structure that's both logical and to-the-point.
Your website's design can impact your content's readability, too. Most visitors skim-read website content. If it's difficult to skim through your content, they might leave without answers.
You can use headings, subheadings, bulleted lists, and other methods to improve your site's readability. Visitors can skim for the answers they need quickly and easily.
Once visitors find the information they're looking for, they might decide to convert. Then, you can increase your site conversion rate and ROI!
2. Appeal to Mobile Users
Having a mobile-optimized website can benefit your website conversion rate, too.
If your website isn't responsive, people might struggle to explore using different window or screen sizes. They might get frustrated if your site doesn't adapt to their screens. Visitors might decide to leave, causing a high bounce rate.
A high bounce rate can hurt your search engine rankings, making it more difficult for people to find you online.
Meanwhile, you'll begin excluding a major base of potential customers.
Designing your site for smaller screens can improve your site usability. Visitors will find the information they need, regardless of the device they're using. Then, they might convert, allowing you to improve conversion rates.
3. Increase SEO Rankings
Search engine optimization (SEO) can help your website content rank higher on Google. Higher rankings can help you generate more website traffic. It can also generate brand awareness, leads, and sales.
Google looks for websites that are fast, mobile-optimized, and user-friendly. Improving your website with UI/UX design can benefit your search engine rankings. Higher rankings will help you reach more potential customers online.
Then, you can generate more leads, improve conversion rates, and start growing your business.
As more people visit your website, your rankings will continue to rise, too!
4. Direct the Eyes to CTAs
You can use effective web design and usability to direct visitors toward call-to-action (CTA) language. An eye-catching CTA can help you drive more conversions.
It helps to have more than one CTA on a page. For example, you might add one to a navigation bar. For landing pages, you can add a CTA button or form above the fold.
Adding more than one CTA can help drive more conversions. Then, you can improve your website conversion rate without unnecessary hassle.
5. Aesthetic Impacts Credibility
About two out of three people prefer reading beautifully designed content. In fact, design has a 75% influence on your website's credibility. Without credibility, you could struggle to generate leads and sales.
Improving the look and feel of your website could encourage visitors to explore your content. As they explore, they'll learn more about your business. Your eye-catching page design can keep them interested and engaged, too.
Neglecting the appearance of your website, on the other hand, could hurt your brand's credibility.
Consumers might decide they can't trust your business if your site is slow, old, or outdated. They might turn to your competitors instead.
Focusing on your website's aesthetic could help boost your credibility. You can position yourself as a go-to resource in the industry, too. Then, you'll have an easier time improving your site conversion rate.
6. Utilize White Space
Adding white space across your website will give your content more space to breathe. Otherwise, your content could look messy and cluttered. Visitors won't know which way to turn.
Improving your UX design with white space can help you draw the visitor's eyes to different page elements. For example, you can separate a CTA button from text by adding white space. Then, the button will stand out from other elements on the page.
You could have an easier time with conversion rate optimization as a result.
7. Increase Speed
If your website is slow and constantly lagging behind, people might leave without clicking around. As more people leave, your bounce rate will continue to increase. Instead, improve conversion rates by speeding up your site.
Improving your business website design, UI, and UX can help you find new ways to increase your load times. For example, it's possible there are too many elements on a page. You can use minimalistic design trends to help the page load faster.
8. Limit Choices
If visitors have too much to look at, they might not know which way to turn. You can improve your website conversion rate by limiting the visitor's choices.
Limiting their options will give them a clearer path to converting on the page.
Higher ROI: 8 Ways Usability Increases Your Website Conversion Rate
Don't miss the chance to improve your ROI. Instead, take the time to improve your website's design and usability. These changes can help increase your website conversion rate.
With conversion rate optimization, you can set your business up for lasting growth.
Not sure where to get started? We're here to turn your website into a marketing machine!
Check out our plans and pricing today to learn more.