Before you click off this article, let’s make one thing clear…
We’re not going to bore you to death with a lot of very advanced SEO tactics.
That would be foolish and simply a waste of time.
However, in order for you to achieve remarkable results from your SEO campaign, it’s important to practice actionable tips that work.
Action tips that work are often advanced to those outside of the SEO industry, so that’s where this topic has come from.
In this post, we’re going to break down three advanced SEO tricks you’re probably not using at the moment.
1. Get Ready for Mobile-First Indexing
Back in 2017, 57% of all website traffic came from mobile devices, like smartphones and tablets.
That still hasn’t changed now.
Mobile-first indexing is now a popular topic among SEOs.
Mobile-first indexing simply means that Google and other major search engines will favor mobile-friendly websites in their search algorithm.
Only mobile-friendly websites are indexed this way, and if your website lacks this quality, then you could be missing out on a lot of high-volume search traffic.
Generally speaking, if your website isn’t responsive for mobile devices, your website ranking will suffer.
For this reason, you should hire a web agency like Optuno to first develop a responsive website that matches the standards Google is looking for.
Unfortunately, mobile-first indexing isn’t common knowledge for most people.
Take a sense of urgency in having your website repaired before it loses money by the day.
2. Optimize for Mobile Speed
There is a strong correlation between website speed and SEO ranking.
Mobile speed, however, has a real impact on how Google ranks websites.
Ordinary people will simply measure mobile speed by gauging how long a website takes to load on a mobile device.
Actually, mobile speed can only accurately be measured by using a CrUX report, or simply a user experience (UX) report for Google Chrome.
Using a CrUX report will allow you to find technical errors that are impeding your website’s speed.
It will also identify opportunities and recommendations from Google on how you make your website even faster.
See?
These are little-known SEO tips that can give you a true competitive advantage in your industry.
3. Acquire Site Links
An interesting thing we have found out is that a lot of veteran SEOs don’t have site links.
Site links...well.
They’re just links that are positioned under your website’s URL in the SERPs.
Websites with site links achieve a higher click-through rate (CTR) than those without them.
That’s because people can quickly navigate to desired pages on your site without actually clicking on your homepage.
You can create sitelinks for your website by employing a hierarchical site architecture that uses internal links.
Need help?
This is where we can come in and provide assistance to you.
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