How to Get Your Website Noticed and Increase Traffic in 2020
If you have good website ideas but don't know how to execute them, look no further.
The internet is a powerful tool for both business and customers. Businesses can earn more revenue and a customer can quickly find what they're looking for. Search engines are the driving force behind the internet, essentially controlling what's publicly shown to users.
Search engines like Google are used by most people, and its algorithm uses a variety of tools to determine what's relevant to the user. If you're struggling to figure out how to get your website noticed, you'll need to know what search engines like Google want in websites.
Keep on reading to learn more about how to bring more traffic to your site!
Create High-Quality Content
One of the most effective strategies that you can use to get high traffic on your site is to create high-quality content. Good content comes in many forms and will be relative to what the goal of your site is. The goal behind this is to create content that people enjoy, encouraging them to keep coming back to the site.
For some people, high-quality content can mean HD and engaging videos. Others will think that they need to post blogs that keep visitors reading. Either of these qualifies as high-quality content but require different approaches.
The type of content that you create will attract a specific audience, so you may not be able to get people to read blogs if most of them watch videos on your site. However, it's possible to widen your clientele by producing multiple forms of content, allowing you to bring in more traffic to the site.
This strategy is more important today than ever before because Google can see how long people are engaging with a website. The longer people stick around on your website, the more its SEO will be boosted because Google's algorithm will think your site could be a good fit for others.
Research the Topics and Keywords
In the past, you could get customer traffic by filling a website with random keywords that ranked high on Google. Today, the algorithm has been changed to find websites that are more relative to what someone searches.
Using managed SEO services makes the process much more convenient because you can learn about what people want to see and compare your site to others.
If your site has a blog, you must research the topics because you need to find keywords that are relative to the topic. Whenever someone searches for fitness guides, they won't be redirected to a site that shows them how to program. In the past, you could've gotten away with this providing that you had the right keywords.
Keywords still play an important role in SEO because they're what people search. However, the keywords that you use within an article need to be linked in some way another. For example, your blog post about fitness should have fitness-related keywords.
Google will see that your site is directed towards those that are seeking fitness-related content and will increase your rankings for those keywords.
Knowing how to phrase your keywords can be difficult for companies that try to cover a lot of topics on a single website. In this case, it'd be best to make multiple websites for each topic you'd like to cover so that your site isn't cluttered with content.
Develop a Long-Term Strategy
Because of the current complexity of SEO, you'll need to focus on developing a long-term strategy. You shouldn't worry about how much customer traffic you're getting within a week because that won't help your SEO in the long run.
If you're creating good content and using the right keywords, more and more people will eventually visit your site. Many website owners fail to understand this concept because they try to get quick results. While you can use the likes of advertising to boost your traffic, it will be temporary if the content isn't there.
Developing a long-term strategy can be done by deciding what kind of content you'll produce and how you'll engage customers. You need to build a core audience because they'll be the ones that are giving you the most traffic.
This will boost your site's SEO significantly because people will be searching for your site instead of being redirected to it. This is what's commonly known as "organic traffic." Google prefers this over paid traffic because it shows that people want whatever you provide.
Advertise to Your Target Audience
Although effective for short-term gains, advertising should be one of the last things you do. Like mentioned, your site's SEO won't improve that much if the only traffic you're getting is from ads. If people aren't interacting with your site, your rankings will drop because the algorithm will think you don't have meaningful content.
After you've published a variety of content and have narrowed down who your target audience is, you can start advertising to that audience. Using the likes of social media will help you share your site with others because there are over 3.2 billion people that actively use it.
You can also use the likes of Google Ads, which will publish your ads all over the internet. Instead of manually place them, Google Ads will only display the ads on sites in which they'll receive a decent amount of traffic.
Now You Know How to Get Your Website Noticed
Free traffic sources are the best sources because you don't need to pay anything. Providing that you focus on creating good content and building a core audience, your site's SEO will boost and you'll start receiving more traffic.
We encourage you to start developing a long-term plan so that you have something you can follow when making the site. Understanding how to get your website noticed will make the process simpler because you'll save both time and money.
If you'd like to increase your customer traffic, schedule a free consultation from us today.