Driving web traffic is what every website is designed for.
If your website isn’t being visited by your target audience, why is it there?
Many websites are bleeding traffic and money by the second.
This is why search engine optimization (SEO) and digital marketing services are such in high demand.
It isn’t rocket science.
The more people visit your website, the more potential conversions you can take advantage of.
Now, enough talk!
Do you want to learn more about some proven ways you can boost your web traffic in 2020?
Let’s break it all down.
1. Start a Blog
According to Clutch, 80% of small businesses do not take advantage of content marketing.
This is quite alarming considering that many profitable businesses have a blog or some type of resource center.
In any case, creating content is an important part of SEO and digital marketing.
According to the Content Marketing Institute, 61% of consumers read a blog before deciding to make a purchase.
Do you need a stat from an organization that doesn’t outright sponsor content marketing?
Well, here you go.
Inbound marketers can double their conversion rate with precise content marketing tactics, according to HubSpot.
The most successful blogs are purposeful for every type of lead.
Therefore, start a blog that combines the use of articles, SEO content, press releases, whitepapers, and case studies.
HubSpot’s blog is a great example of this, being the ultimate standard even among marketing professionals.
Take a look.
There is so much you can pull from on this blog.
This includes blogs for those getting to know about your company, customer stories for those wanting to learn more, and free courses & certifications for marketers.
2. Create Enticing Headlines
We’re sure you’ve heard the saying, “if a great tree falls deep in the forest, does it make a sound?”
The answer is no.
This means even if you create amazing content that doesn’t look attractive, people won’t click.
When people don’t click, Google will rank something else higher than the content you spent your time and hard-earned money creating.
This is why you should produce enticing headlines that will force your target audience to say:
“Hey, this looks interesting.”
Now, this does not mean you should use clickbait to drive your website traffic.
Take a look at the first article that pops up when you type in the keyword “2020 SEO tips”.
The title of this article is irresistible.
This, and among other factors, is why Google ranked this post #1 for that keyword.
3. Use Video Marketing
Video marketing is nothing new.
It couldn’t hurt to create videos centered around your brand, especially if it means you can drive meaningful web traffic back to your website.
HubSpot also does a great job of creating purposeful videos.
HubSpot sells high-end products, so receiving hundreds of thousands of views on YouTube opens up the pathway to website views and possible conversions.
4. Develop Educational Content
We won’t spend much time on this.
People crave information and generally take to the internet to learn new things.
If you have a B2C audience, developing educational content can be a breeze.
For example, if you run an auto repair company with multiple locations, you can craft an extensive guide on how to perform a tune-up.
Companies tailoring their products and services to B2B audiences may create e-books and whitepapers to explain certain concepts.
For example, Salesforce is a software development company that creates marketing solutions.
Since their target audience is most marketers, they can produce research and reports that will be useful to them.
This is a perfect example of how you can create educational content to drive more prospects to your website.
If your readers like the experience on your website, they’ll be much more likely to perform a transaction.
5. Hold Free Webinars
What more can be said about webinars?
Webinars are held by experts to explain deep, complicated topics.
In fact, experienced members of a particular industry will often attend webinars to broaden their knowledge.
If you are a subject-matter expert with a whole lot of information to share, holding a free webinar is key.
It can provide you with an opportunity to market your services to others, share your expertise, and gain referral traffic.
Recently Eric Siu and Neil Patel, two marketing geniuses, sent out an email announcing a free webinar for all to attend.
Both individuals have an audience of millions of people.
Anyone introduced to them will likely want to read more of their work, and thus, visit their website.
If you provide quality content or valuable offerings, you can truly sit back and let your hard work pay off in due time.
6. Repurpose Your Content
If you have content that is performing well on one platform, you can definitely repurpose it to generate increased traffic elsewhere.
Let’s say that you run a successful podcast.
If you notice that your podcast is generating a lot of business, then you can put forth a little effort to drive that traffic to your blog.
You can use transcription software to transcribe your podcast and refine them to blog posts on your website.
Then, you can offer a link to viewers of your podcast as an alternative.
You can also transform this transcription into an infographic and promote it on social media.
There are so many ways you can repurpose your content to generate more traffic to your website.
Generally, the more creative you are, the better.
7. Optimize Old Posts
Great content doesn’t last forever.
Eventually, articles can become outdated, especially if they are based on seasonal topics.
Sure, every business should strive to develop evergreen content.
But, there are so many keywords and ranking opportunities for seasonal content.
If you’ve written an article on the top marketing trends of 2019, then put forth the effort to add on to the article with fresh trends in 2020.
Be sure to take away obsolete trends that don’t matter now as well.
Since people obviously wouldn’t look for 2019 trends in 2020, there wouldn’t be any harm done if you decide to optimize and curate a more relevant article.
8. Try Guest Blogging
One of the best ways to generate more traffic is by guest blogging.
This involves writing a blog for publication within your industry in exchange for a link back to your site.
Sometimes, publications will even let you post multiple links of your own blog articles throughout your post.
The challenge of submitting a guest post is that you have to be a proficient writer, have some time on your hands, and understand the pitching process.
Luckily, there are hundreds of publications you can get into to get your feet wet.
Start by pitching to publications with a moderate domain authority (DA), as they don’t usually have strict publishing guidelines.
Once you have a portfolio of guest blogs, you can try your hand at high DA publications.
9. Invite Others to Guest Blog
To gain an avenue of indirect web traffic, you can invite subject-matter experts to contribute to your blog.
It’s as simple as writing up some publishing guidelines and then you’re all set.
As far as marketing goes, experts are always looking for publications to write for.
So let’s say that you run a personal financial institution and want to invite guest posts.
Well, just perform a Google search of “personal finance publications accepting guest posts”.
Do you see all of these blogs?
You can click on as many as you like to email the editor and ask that your blog be added to the list.
Not only will you succeed in your guest blogging endeavors, but you’ll also receive a cool backlink in exchange for three minutes of work.
10. Try Internal Linking
Finally… an SEO tip!
Internal linking is never really discussed, but it provides a tremendous boost in SEO rankings.
The reason why is because internal links help search engine bots better crawl and rank your website.
Internal links also keep web visitors on your website longer.
Employing the use of internal links can attract people to your website and keep them there.
If you ever want to see an example of internal links in action, just visit a Wikipedia page.
Those pages have countless internal links to other relevant pages.
Before you know it, you’re reading multiple encyclopedia entries to learn more about a specific topic.
In the same way, your audience should be able to conveniently navigate your website.
Once they do, they will stay on your site longer.
Thus, it will rank your site higher, resulting in more web traffic.
11. Rank for Easy Long-Tail Keywords
Let’s face it.
Keyword research can be complicated.
This is especially true if you’re working in a competitive industry.
Though, Google had made it easier to find long-tail keywords.
In one Google search we performed about how “dwell time increases SEO”, look at what we found.
Do you see the “people also ask” section?
Google is literally telling you:
“Hey, you want to rank for these keywords a lot of people are using?”
The best thing about long-tail keywords is that there are so many variants that your competitors couldn’t possibly rank for them all.
Whoever puts forth more time and effort to crank out content with a wide variety of long-tail keywords will always win the battle of SEO.
12. Host a FAQ Section on Your Website
In the previous section, we just discussed long-tail keywords.
You can intelligently use long-tail keywords in a FAQ section on your site.
Just check out how this company uses keywords to craft a FAQ section on their site.
These FAQs will ultimately help a lead decide whether or not to make a transaction.
It will also lead to important ranking opportunities for your website.
13. Improve Your Website Speed
How fast is your website?
However, 47% of web users expect a website to load faster than two seconds.
If your website takes too long to load, people will leave before even giving you a chance.
Therefore, you should take the necessary steps to improve the speed of your site.
If you’ve paid a lot of money for your current site and it’s still slow, then you should consider hiring another web agency.
Having a fast website is the bare minimum for establishing an online presence these days.
To check the speed of your website, click here to use Google’s site speed tool.
14. Make Your Website Mobile-Friendly
Making your website mobile-friendly is highly important.
The reason why this happens is that nearly 60% of all web traffic comes from mobile devices.
Again, having a mobile-friendly website is the bare minimum.
Google Search Console offers a mobile-friendly test for you to see for yourself if your website is compatible.
If your website fails the test, then you should strongly consider hiring a web agency that changes your site for the better.
15. Build a Solid Email List
If you haven’t started already, then you should start building your email list.
It makes sense when you consider that an email list is full of subscribers that will listen to everything you have to say.
To grow your email list, create engaging content, enticing subject lines, and strive for personalization at all times.
16. Receive a Site Audit
Before you try any of these tips, make sure you receive a site audit. This is a report detailing all of the errors of your website and how they can be improved.
Site audits give insights on how you can optimize your website to achieve higher monthly traffic.
Try Optuno Today!
Growing your web traffic starts with having the perfect website for your business.
At Optuno, we can help you generate a website that’s designed to capture qualified leads.