Landing pages make a lot of businesses money online.
Usually, leads acquired from PPC ads are directed to landing pages.
Landing pages are the silos where qualified leads are converted.
If your landing page isn’t designed properly, it doesn’t matter how tight your SEO strategy is.
You will lose your qualified leads and your website will bleed money by the day.
Creating a landing page, for this reason, should be a science.
You should study other landing pages to see what works in your industry.
You should also experiment with different landing page formats and iterate for better results.
Are you ready?
Let’s break down the phases of creating the perfect landing page for your business.
Study Successful Landing Pages
If you want to know how to structure your landing page, it makes sense to check out landing pages that actually drive conversions.
According to WordStream, the standard conversion rate for 2.35%. The best landing pages hit the 5.31% mark, which is excellent.
With that said, let’s take a look at some successful landing pages to give you inspiration on what will work for your business.
Here is what Lyft’s landing page looks like:
Why is this landing page so effective?
First, let’s analyze the purpose of this page.
Clearly, anyone who is visiting this page is looking for work as a Lyft driver.
We know this because we can type in “become Lyft driver” into Google’s search bar and see the actual landing page.
In any case, Lyft’s landing page hits the mark for prospective drivers.
First, it provides all of the information you need on the right-hand side of the page.
This is an excellent call-to-action (CTA) because it gives web visitors what they need to sign up to become a Lyft driver.
Also, look at the copy on the left side of the page.
It specifically says, “Make up to $35/hr.” “Drive your own car.”
This copy obviously appeals to the financial ambitions of the web visitors on the page.
Lastly, the page allows you to calculate your potential earnings based on the area you reside in.
This is a really cool and interactive page.
It’s responsible for generating a lot of drivers to help increase Lyft’s business.
Sometimes, landing pages can be surprisingly simple.
Look at this landing page from Breather, a platform that allows web visitors to find living spaces in particular areas.
This is an incredibly interactive landing page that makes it possible to find workspaces based on the city you live in.
This is a great example to follow if you have the web development team to work with.
With that said, let’s move on to the next section.
Create a Sales Funnel
If you already have a sales funnel, then go ahead and skip to the next step.
If not, then stay tuned for this important information.
A sales funnel is an archetypal device in which qualified leads transition from a prospect into a paying customer.
Generally speaking, a sales funnel is a roadmap.
Like a funnel, it’s a structure that a website is built on.
Landing pages are designed according to a sales funnel.
If you don’t have a sales funnel in place, then you can refer to the Buyer’s Journey.
Many marketers implement this funnel, and the phases are as follows:
All of this makes sense.
The awareness stage takes in a qualified lead when they are trying to find a solution to their problem or need.
The consideration stage takes in a qualified lead when they are introduced to a solution and are trying to find out more.
Finally, the decision stage takes in a qualified lead when they are ready to purchase.
Let’s break down how each phase relates to the structure of a landing page.
- Awareness Stage: This part of your landing page should contain the introduction.
- Consideration Stage: This part of your landing page should contain testimonials, benefits, features, etc.
- Decision Stage: This part of your landing page should contain the call-to-action (CTA).
Do you see how your sales funnel ties into the structure of your landing page?
Once you have your structure identified, then comes writing excellent copy.
Write Exceptional Copy
Copy is arguably the most important part of any landing page.
It persuades the visitor to convert and learn more about your products and services.
If you need insight on how to write copy for your landing pages, follow these guidelines:
- Keep your copy concise. People usually skim web pages and don’t want to see large batches of text.
- Avoid using sales jargon and technical language.
- Use powerful words that incite action (Ex. affordable, results, etc)
These are the basics of writing sales copy, but it’s always best to hire an experienced web agency to create a successful landing page for your business.
Hire Optuno Today!
Again, creating landing pages is a science.
It’s best to hire a company that specializes in digital marketing so you don’t end up wasting your hard-earned time and money.To speak to a member of our dedicated sales team, give us a call today at 1-888-678-8662 or click here to schedule a free consultation.