A lot of local businesses struggle with their online presence.
Particularly for local businesses, prominence is key to ranking well on major search engines like Google and Bing.
This simply means that your website and business needs some positive notoriety to establish a strong online presence.
The best way to improve the prominence of your website is by acquiring press links.
Google has even gone on the record saying that backlinks from trusted news sites are favored by their search algorithm.
In this guide, we’re going to talk all about press links and how you can acquire some for your business.
What are Press Links?
A press link is a backlink from a well-trusted news source.
For example, if Optuno were to receive a backlink from the New York Times, that would count as a press link.
The New York Times has been revered as a top-tier journalism publication for more than a century.
Any backlink from them would give us a huge boost in the search engine result pages (SERPs) on Google and other major search engines.
For local businesses, acquiring press links from local newspapers and publications is just as important.
In the next section, we’re going to discuss why.
Why Are Press Links Important for SEO?
In local SEO, mentions of your brand across the internet are important.
Press links count as citations, or mentions of your business on other websites.
Even though the backlink is the most important thing about press links since backlinks really drive SEO ranking, citations are also essential too.
Citations are counted as “External Loc. Signals”.
As you can see, Google factors press links into their search algorithm fairly nicely.
Normally, acquiring quality backlinks takes a lot of manual effort and time.
However, press links are a bit unique.
You can receive them using a few creative techniques that we are going to explain below.
How to Acquire Press Links
Surprisingly, it’s not that difficult receiving press links.
Below, we’re going to discuss some ways you can have your website mentioned by a local publication.
Let’s get started.
- Write Industry Reports - If you’re highly-knowledgeable in your industry, you can conduct some research and create a report. This report can be mentioned by a local reporter covering a similar topic. For example, if you run a pest control company, you can write about how certain pests are driving down property values in a specific area. This is a news-worthy topic bound to get some attention.
- Reach Out to Journalists - Once your article is complete, reach out to a journalist by sending them an email or calling them. You can usually find this type of information on a publication’s website.
- Validate Your Sources - Even if you’re an expert, you can’t make unfounded claims. Use high-quality sources to create authoritative content that will get a mention and a backlink.
Give Us a Call Today!
Optuno provides a Press Boost service to help our clients acquire more press links on the web.