We’re not going to name any names, but a lot of people have the same website that was designed way back in 2007.
Many have a website that doesn’t work.
And some have a website that just isn’t doing anything for their business.
Look, the purpose of a website is to generate and convert qualified leads.
Qualified leads are people who are likely going to purchase something.
With most consumers using the internet to find local businesses, it’s imperative that your website is up to par.
Are you concerned that your website isn’t pulling its own weight?
Here are three ways to tell if you need a new website for your business.
1. Your Bounce Rate is Way Too High
Bounce rate is a metric that defines when people visit your website and leave without clicking on anything.
People who leave your website without doing anything are literally telling you, “your website sucks!”.
It’s nearly the equivalent of someone entering your business, looking around and walking right back out.
Don’t laugh - this actually happens quite often.
Having a high bounce rate means that your audience isn’t pleased with your site.
An excellent bounce rate is usually between 26% - 40%. Anything less than that and your website is crushing it.
That website is performing incredibly well, but if your website has a bounce rate like this, then you need a new website ASAP!
This means that nearly 84% of all of your website sessions ends with someone leaving.
It also means that your website may have several technical issues, and it may be better to build a new one from scratch.
2. Your Website is Outdated
This makes sense.
Would you really want to continue navigating through a website that looks like this:
This design literally hurts our eyes, and we can assure you that it will hurt yours too.
Now, this is an extreme example.
Newer websites tend to use minimalist designs, sexy fonts, dynamic images, and impeccable code to influence positive user experience.
If your website just displays text, it could be outdated because new internet users are used to and expect so much more.
If you ever want to see the perfect example of a well-built website, look at ours.
3. Your Website is Broken
A lot of time and effort goes into creating beautiful websites.
Some people are tricked into believing they can create one in a few days using a DIY website builder.
Do not be fooled.
Your website could be crawling with broken links, 404 errors, and so much more.
As a matter of fact, you should conduct a website audit to see the performance and technical integrity of your website to be sure you’re not wasting money on a broken website.
Do You Want a New Website?
Optuno specializes in developing top-notch websites for all kinds of businesses.