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Why Ongoing Website Maintenance is Crucial to Your Website's Success

Why Ongoing Website Maintenance is Crucial to Your Website's Success

Posted by John B

Oct 23, 2018

Having an engaging and fully-functional website is only half the battle. Ensuring that your website receives ongoing website maintenance is important to keeping your website functional so you can spend your time doing what you do best - focusing on interacting with your customers.

More often than not, typical web design agencies will develop your website and then leave you to handle all of your website’s updates on your own.

If you’re unable to perform your own updates and need help, this can ultimately result in pricey additional costs that can seem insurmountable if you didn’t plan for them in advance.

Let’s take a look at a few reasons why ongoing website maintenance is crucial to your website’s success and how a service like Optuno provides around-the-clock website maintenance for your website all included within the service.
 

Typical Agency Maintenance

A typical web design agency will fully meet their contractual obligation to you once your website has been designed and integrated into a Content Management System (CMS) to allow you to make your own updates.

Therefore, if you have any maintenance issues in the future, that web design agency won’t be inclined to provide you with assistance without requiring additional fees.

This means that once your website is done, you’re on your own, which sucks because you could end up spending more money just to keep your website updated.

Since most agencies charge more than $4,000 to build a website, paying more for ongoing maintenance may be out of the question for small businesses with limited budgets.

Here are some other disadvantages of using a typical web design agency that does not include website maintenance as part of their initial service offering:
 

Limited ‘Bug Warranty’ and Training:

There is typically a “bug warranty” period that follows the completion of your website. This period usually lasts approximately 60 days, prompting the agency’s development team to repair any bugs found within that period.

There may also be a few scheduled training sessions for you to learn how to properly use the CMS, but after that, you will be referred to a user manual if you have any questions or issues about the system.

If your website doesn’t have any problems during that period, you’ll be good to go.

However, if you’re busy running your business and need help with your website, would you really want to read a long, boring user manual?

If your website requires ongoing maintenance, you’re going to need immediate support, and these agencies don’t provide that after the “bug warranty” and training period.
 

Ongoing Maintenance is NOT Included:

In most cases, content management systems are incredibly difficult for businesses to use on their own and many website development agencies don’t offer ongoing maintenance to help their customers deal with updates or learn how to use the software.

This difficulty is further magnified if the user wants to integrate their CMS with a third-party application.

Since most web development agencies don’t provide ongoing maintenance, their clients face the responsibility of seeking outside help from freelancers or other companies, which can result in enormous maintenance costs.
 

YOU Become a Burden!

Not only are you denied ongoing maintenance from typical web development agencies, but you are usually treated as a burden unless you decide to pay for a “maintenance retainer”. This retainer fee generally runs at $100-150 with particular hourly minimums to decrease these rates.

Unless you’re growing money trees in your backyard or have personal connections to Bill Gates, paying these fees may not even be possible, especially if you’ve received a subpar website that needs constant maintenance.
 

Optuno Maintenance

When you choose to work with Optuno, our award-winning project management team will ensure that you are provided with a cutting-edge website that’s regularly updated and maintained on your behalf, all included in your package!

Check out these amazing benefits of choosing Optuno as your website maintenance provider.
 

Unlimited Design and Content Revisions:

Do you want to alter your website’s design and content? No problem! Optuno provides unlimited design and content revisions for the first 30 days of your project so you can take full creative control of your website before it goes live.
 

Ongoing Website Maintenance is INCLUDED

Optuno offers ongoing website maintenance included in all of our monthly subscription packages. Our ongoing website maintenance services are specially designed to help our clients with content updates, website enhancements, etc.

By choosing Optuno, you’ll never have to pay another individual or third-party to improve or make updates to your website. Additionally, our development team is always testing our updates before they’re pushed out for public use, so you’ll never have to worry about manually updating your website’s CMS to keep it current. It’ll simply be done for you.

This means you’ll never have to pay us additional fees to do what we’re supposed to do, and that’s keeping your site updated and well-maintained.
 

Ongoing Website Training is INCLUDED

Unlike traditional agencies, it’s never our goal to give you a few training videos for your reference so you can fix your own problems.

The team at Optuno realizes that various website issues may occur on your end and that you’ll need personalized support to deal with these problems.

That’s why Optuno provides one-on-one training to help you learn how to use our CMS. We also supply our customers with follow-up video walkthroughs that they can always refer back to so they never miss an update.
 

Ongoing Software Maintenance is INCLUDED

Your website platform will always be maintained by our development team since it’s a component of a SaaS product. This means that your website will always stay fresh and updated using the latest, world-class technologies.
 

You Are Always a Top Priority

Since maintenance is included by default in your monthly subscription, all of your requests will be treated with top priority by our team and you will receive guaranteed response times.

To us, you’re never a burden. Whether you need a training video or one-on-one assistance to repair a website issue, the team at Optuno has your back.
 

Agency Consulting Without the Big Price Sticker $$$

Unlike other web development service providers, we aren’t stingy about the time we give to our customers. When you decide to build a website for your business, you are making a substantial financial investment.

Rightfully so, Optuno is with you every step of the way to ensure that you can maximize this investment to its highest potential. Each plan includes a set number of ongoing maintenance time that you can use at your own discretion. If you don’t need a website update and simply have questions or require a consultation, you can use your dedicated time for that as well.

Do you have a question for us that requires our immediate attention? Just ask it! If we know the answer (which is more than likely), then we’ll answer for you for no additional charge.
 

Optuno – The Premier Web Service Provider

Ongoing maintenance is a critical component to the success of your website. Even when your business is closed, your website isn’t. As such, it’s important that your website receives constant maintenance so that your website is available at all times.

Regardless of the type of maintenance you need for your site, the award-winning team at Optuno will provide your business with cutting-edge web services for an affordable price and without any gimmicks.

Optuno also offers custom marketing services for your business, ranging from Managed SEO to Premium Blog Writing Services. Whether you need an fully-functional website for your business or premier marketing solutions, Optuno is the #1 destination for website design services for all businesses, from design to maintenance.

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