Is your small business website appealing and successful? A great online presence is so important for a company that wants to stand out against competitors while retaining more customers or clients. A website is often a potential customer's first impression of your brand, so it's important to make their online experience a positive one.
Make your website the best it can be by learning more about successful web design that will draw online visitors in. Make sure that your website reflects your unique brand using these custom website design tips and tricks.
Perfect the Homepage
It's very likely that most of your website visitors will land on your homepage. For this reason, it's especially important to perfect this page, and let it be the face of your brand. This page should clarify what your products and services are in an immersive way that will create interest.
Use captivating images, or interactive elements to keep website visitors interested, catching their eye and leading them to other areas of your site. You want this page to be user friendly, working as a launchpad to all other areas of your website. Combine great aesthetics and seamless navigation to build this page successfully.
Consistency Is Key
It's incredibly important to keep your website consistent in terms of color themes, fonts, and other aspects of your site. Your website design should be in line with your branding to show that you're a reputable business, which will help you build brand loyalty. Custom website design can help you keep your brand consistent across your website, while also creating an online presence that is unique to your company.
Consider sticking to a color theme of up to three shades. It may be best to use the colors incorporated in your logo. While color is important, so is white space.
White space helps to break up your website content, allowing for a clean and uncluttered appearance. It's also important to keep your fonts consistent, and you may only need two or three different fonts between your page headers, body text, and menus. This allows for fluid navigation.
Make sure that your fonts are easy to read and stray from overly stylized options. Pick a simple option that won't strain the eye.
Nail the Navigation
Great website navigation will keep your website visitors on the path towards the goal of your site. An intuitive website will help your website visitors get the information they need with total ease.
You're CTA or call to action, is one of the most important aspects of your website. This is what signals your site visitors to take the action you want them to, such as making a purchase or booking an appointment for your services. To make your call to action seamless, you need to consider the flow of your website and the mental steps that website visitors are taking to get to your CTA.
When landing on your homepage, a visitor should be able to tell exactly what your buisness does, how to contact you, as well as how to take an action. This can be in the form of a button or a submission form.
You should also make sure your website tabs are clearly identified using a navigation bar. Streamline your navigation bar so that visitors can easily find exactly what they are looking for without being overwhelmed by too many options.
Speedy Loading Times
You want to make sure that your custom website has fast loading pages so that you keep your visitors engaged. The slower your webpages load, the more likely your site visitors will get impatient, causing them to leave your site. Slow website pages may make you lose potential customers to competitors who have websites that are more accessible to users.
Don't lose out on sales and revenue due to slow loading pages. Consider certain things that may slow your website loading speed down, such as too many high-resolution images or interactive elements.
Elevate Your Content
Because your customers cannot physically see your products or interact with your company in person, it's important to have great content that can do some of that work for you. Great images, from product shots to photos of your past work are some of the most compelling types. They are easy for website visitors to digest quickly and easily, while also allowing them to further trust your products or services by learning more about them.
The quality of your visual and written content will reflect on the quality of your brand, and your products and services.
Make It Mobile
It's incredibly important to make sure your website is friendly across different devices to make sure that you're visible to site visitors no matter how they're browsing. Make sure that your website translates just as well on mobile devices as it does on a desktop. Working with a web design company can help you make sure your website is compatible across different devices so that you can capture wider audiences.
Great Web Design: A Must for Small Businesses
If you want to capture your target audience online, having great web design is vital. Make sure that you are driving site visitors to your call to action by creating a professional and visually appealing website with great navigation. A custom website can help you stand out against competitors while keeping your site unique and consistent with your brand.
Are you looking for web design services? Sign up for one of our custom website plans today and let us do the work for you.