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All About Infographics: When to Use Them, Why You Need Them, and More

All About Infographics: When to Use Them, Why You Need Them, and More

Posted by Bill J

Apr 15, 2020

Are you looking for an easy way to build awareness around your brand and small business? Is your marketing plan lacking an innovative way to create viral graphics that will drive traffic to your website?

You know you should be putting more time into your marketing strategy but there are so many other tasks and projects on your plate right now.

You need a way to create stunning content that will drive traffic to your business as well as build your authority in your industry. But can you really do that?

Yes, you can, with infographics. Read on to find out about infographics, how they can benefit you, and when you should use them.

What Are Infographics?

Great infographics begin with great design. Great design elements will set you apart and make you the authority in your industry. People will take notice of a visually entertaining and engaging graphic.

You want to present your information in a way that makes it stand out in a sea of text and information overload. When you create your infographic, you will want to make sure to combine both the visual aesthetics with great content and, of course, plenty of data.

People love statistics. They can be an easy way to convey your message quickly.

What do you think when you see the statement “Eat your vegetables, they will help you grow big and strong.” vs “92% of people who eat spinach have biceps like Popeye.” Data is big right now, and you will need it to make your graphic stand out in the crowd.

In the end, an infographic is an easy-to-understand, easy-to-share piece of content that provides great value and information to your audience. The visuals grab their attention while the information compels them to share it with their friends or colleagues.

A well-branded, popular infographic can build your brand awareness and provide exposure for years to come.

Benefits of Infographics

There are so many amazing benefits to using infographics. Here are nine reasons why you need infographics in your content marketing strategy:

  • Showcases you as an authority in your niche
  • People are visual by nature, give them what they like with images that speak to them
  • Provides amazing opportunities for backlinks, which are SEO gold
  • Easily shared especially when you embed code into your design to allow others to embed on their website
  • Possibility to go viral, building your brand each time it's shared
  • Draw attention to your brand
  • Gives easy-to-consume information to your readers
  • Drives traffic to your website
  • Build your email list

Infographics are a great way to build your visibility for your brand. The average re-shares of infographics far outweigh the average posts on social media.

If you are going to create one, it’s worth your time to create an amazing piece of content that your viewers can’t help but share.

When Should I Use Infographics?

A better question might be, when shouldn’t you use infographics. Look through the content you already have on your website and see what you could improve with a visual graphic.

As you analyze each blog post, see if there is a particular angle or deep dive you could take on the subject. Could you do a case study? Could you find the origin of your particular product or story?

This type of information makes great infographic material. Adding this visual component to the content you already have opens you up to an entirely new audience.

People don’t have the time to read your entire article, cater to them with visual content. Those that want more information will readily read the rest of the article.

At the core of content marketing in general, is the premise of providing invaluable information for your readers and clients. Your infographic takes this to the next level with big data in small chunks and with relevant images.

The combination is an invaluable piece of your content marketing strategy that can cause your information to be shared many more times than straight text, no matter how great the information is.

An image is worth a thousand words. Why write a thousand-word article when you could make a viral infographic instead. Look at your entire website with a new eye for which pieces of content can be made into an infographic.

So if you want to grow your website traffic and get your brand noticed, you should be using infographics in your overall content marketing strategy.

However, if you haven’t yet set up your overall marketing strategy, along with a plan to drive the increased traffic to your sales funnel or email list. Then it might be too soon to jump to infographics. The increase in exposure and traffic won’t mean anything if you aren’t converting them towards your final business objectives.

Get Visual With Infographics

People are visual learners. Grab your readers' attention through helpful, entertaining, and informative infographics.

Through the benefits of infographics, you will convey your message to your readers in an engaging manner that they can understand and digest quickly. This will set you apart from your competitors.

To see some amazing examples of beautiful and helpful infographics that are free for you to use on your website, you can check out our portfolio of infographics here.

If designing amazing visual content to draw traffic to your beautiful and professional website seems intimidating to you, we are here to help. We offer you the opportunity to showcase your amazing business and product in a fully customized website at an affordable price.

From creating content to nailing your landing page, we are here to help you get found online. Check us out today.

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