1 - Building a Great Website for Insurance Agencies
The insurance industry is a unique industry with a mix of corporate monsters like GEICO and hole-in-the-wall insurance brokers. It’s important that you recognize the strengths you have as an insurance broker and communicate these highlights onto your website.
As a broker, you are likely a boutique firm that specializes in providing the best possible options for your clients. We have built countless websites in your industry and understand the importance of aesthetics, format, and SEO.
We recommend that your website outlines every insurance specialty you provide while incorporating useful information to help your clients. Your site should be clean, responsive (mobile friendly) and it’s important to include review modules that incorporate happy clients who have used your firm in the past.
Our sites are built using FICMS™, a proprietary content management system that search engines, businesses, and website visitors love. We have a number of themes, modules, and countless customizations that allow us to create the perfect website for your insurance firm or brokerage.
Check Out Some of the Websites We’ve Built in Your Industry
To ensure that your website is fully customized and exceeds your expectations we offer a 30 day period for unlimited revisions. These revisions allow us to perfect your site while we adhere to our slogan: Done FOR You, Not BY You™. We will hold your hand through every step of the process from inception of your website idea to launch.
If you already have a website, we’ll make it better! By using Optuno to rebuild your website, you can move forward with a clean slate, a fresh look, and a site that is entirely yours. Redeveloping a website is typically very costly but we rely on long term satisfaction which is why we’re able to build your entire site for such a reasonable price and just a low monthly commitment. Development, cloud hosting, ongoing maintenance, and more are included in your plan. We’re a one-stop shop and have plenty of experience in your industry.
It’s important to have a website that loads quickly on all devices which is why we handle all of our hosting in-house through our sister company: EndLayer, LLC. Our 71,000 square foot data center provides unmatched speed, security, and daily backups for our clients. You don’t want clients waiting 5 days to hear back from an underwriter and we don’t want site visitors staring at a loading screen. Speed is important these days, especially with the ongoing emphasis placed on mobile search results and rigorous standards from search engines.
2 - Local SEO for Insurance Companies
We know you’ve heard about SEO by now. You’ve also probably been cold called once or twice daily from companies making empty promises about displaying your site first on Google. SEO is a comprehensive process that involves building credibility and visibility in search engines and there aren’t any shortcuts these days. The reality about SEO is that search engines consider hundreds of factors such as content, metadata, visitor feedback, dwell time, geography, and more.
If you’re trying to position yourself as a prominent insurance brokerage in your area, it’s important to focus on your strengths so you can compete with the big players in search results. The number one advantage you have as a private insurance firm is a location. That address of yours isn’t just important when it comes to location in a brick & mortar context. Your address is equally important when it comes to Local SEO because Google understands the importance of local businesses and gives them the credibility and visibility they deserve through local SEO. Take a quick glance at your local search results by looking up “insurance broker near me” and the importance of local SEO should be immediately apparent.
Did you notice that Geico, All State, etc. aren’t in the picture? That’s because Geico can’t afford to put a location on every street corner. All of our website plans come with On-Page SEO that is fully optimized and metadata that is designed by experienced copywriters. Our On-Page metadata incorporates geographic indicators to help position your website near the top in search results.
Before launching any of our sites, we take the extra time to make sure every photo, page, etc. is fully loaded with Meta titles, descriptions, and ALT tags that have the proper length and appropriate context. Our sites rank extremely well with Google which leads to more traffic for our clients.
We understand that web development is only part of the battle when it comes to SEO. Copywriting is important too. We recommend you outline every insurance area you specialize in so we can build out specific pages for everything you do. If you have any questions about how to layout your website, your designated project manager will happily steer you in the right direction. We’ll make sure that your website fully captures your brand, outlines all of your services, and we have copywriters on standby if you need extra help generating content.
Local SEO is a HUGE part of your online presence. One of the most important “Local SEO” components is your Google My Business Listing but this component doesn’t operate in a vacuum. The way your listing ranks is actually influenced by a number of factors including your overall SEO, keywords, your backlink profile, and your reviews. It’s important that you have a fully up to date Google My Business listing that is linked to your website but this is just one cog in the machine.
3 - Content Marketing for Insurance Brokers - How to Utilize a Blog
In many ways, blogs are the heartbeat of your website. They show that your business is active, engaged, and can be a great way to inform you clients about insurance news, general insurance information, and more. Blogs can be used for “content marketing” as well. A consumer’s search process may start with “insurance broker near me” but end with “business interruption insurance broker Miami.” If you have a blog post about business interruption insurance and you’re located in that area, you have a great shot at closing on a lead from that search.
Blogs do more than just show that your website is active. They can also be used to target niche specific keywords such as “Marine Insurance Broker Miami” “Homeowner insurance costs,” etc. Every blog post provides an opportunity to situate your website in front of “high intent” customers. A customer searching for something very specific is typically closer to a purchase. We recommend posting at least monthly to your blog and even provide a Premium Blog Writing Service so you can focus on your job as an insurance broker and we can focus on getting you more leads.
4 - Link Building and How It Influences SEO
Link Building is a crucial factor that influences rankings in search engines. Link building involves effort “behind the scenes” and as a result, it’s often overlooked by local businesses. Optuno Contextual SEO Link Building is a service that places links to your website on top-level properties (for ex: Wordpress, Blogspot, etc.) with high domain authority across the internet. These contextual links earn you high credibility and popularity with search engines and develop your website’s relevancy in less time, for less money than ever before. We have performed countless case studies and we’re confident that this program works, no matter the industry or competition.
Link Building can be tricky for your average business owner because there are an abundance of “do’s” and “don'ts” that go into the practice and the process can be very time consuming. If done incorrectly, link building can come off as spam and actually penalize your website so it’s best to use a trustworthy professional for the job. Many third party marketing companies offer “link building” but if the price sounds too good to be true, it probably is.
Blogger outreach is another form of link building that involves content creation, networking, attention to detail, and consistency. This style of link building is the process of contacting the editors of high authority websites and pitching them with content in exchange for a link back to your site. There are many steps to this process which is why we bundle and sell the program so it’s realistic and attainable for your business.
Feel free to reach out to us for SEO solutions and we can schedule a time for a marketing specialist to discuss your goals. We have fully managed SEO packages, contextual link building, blogger outreach, and more.
5 - How To Manage Your Reputation
Once a customer finds you, your reputation plays a huge part in whether or not you convert those leads into clients. As an insurance broker, you run a relatively low volume business where every lead can turn into residual income. It’s important to have a polished reputation on your Google My Business Listing and feature great reviews on your website. Our Review Generator helps streamline the review process for your customers while simultaneously helping you turn negative reviews into constructive criticism.
Our review generator can be custom built and integrated onto your Optuno website. It has powerful SMS and Email features that allow you to turn every happy client into a potential review.
One huge benefit of our review software is that unhappy clients will have their frustration directed at your inbox rather than your online reputation. It’s crucial to take care of happy clients and subdue frustrated customers because in 2020, reviews and local SEO are paramount to the success of your online infrastructure.
6 - Website Retargeting & How To Utilize It
Many clients who find your website might be shopping for different options. Websites serve as an online storefront and the search results are a strip mall. Retargeting is a diabolical way to take clients that have visited your sites and follow up with them through a variety of different mediums.
Retargeting works by taking a database of potential customers that are most likely to want a service like yours. Optuno uses many different tools to build our databases, but the primary method is identifying your previous website users based on how they interacted with your site. When a user visits your site, we add "cookies" to their browser and target them through unique ad platforms. The retargeting audience you'll reach with Optuno will be completely unique.
By focusing advertising efforts on those who already have an interest in your product or service, you can dramatically improve your conversion rate (percentage of site visitors who turn into clients). Check out our https://www.optuno.com/retargeting to learn more about this service that we offer as an add-on to our custom websites.
7 - Insurance Company Ad Campaigns
Search engine optimization takes money and more importantly, time. Paid ads can provide a fast solution for you to position your business at the top of search results and social feeds. The only downfall of ads is that the industry is determined by bidding so the cost per click can definitely add up, especially on Google Adwords. It’s important to use an agency to help manage your ad campaigns because the learning curve can be very expensive.
We offer Managed PPC Solutions: https://www.optuno.com/ppc-solutions in addition to social media ad management: https://www.optuno.com/fb-ig-ads-management. Our ad solutions are specifically structured to target clients looking for your services in your area. All of our ads are geo-targeted and closely monitored so we can optimize your campaigns for the healthiest mix of traffic and ad spend.