Pay-Per-Click (PPC) Solutions

What is PPC?

PPC, also known as pay-per-click or cost per click, is an online advertising method used by businesses to drive traffic to their site, increase sales and obtain leads. With PPC advertising, the advertiser pays when their ad is clicked on.

How Does Optuno’s PPC Solutions Work?

To ensure you are getting the most from your PPC campaign, we will assign you a Google and Bing certified team with a proven track record of developing successful ad campaigns. Your PPC team will then get to work researching and analyzing your business and competition to structure a custom campaign to get you quality leads and sales, adjusting it all along the way for the best ROI.

Niche-Focused Lead Generation Specialists

The success of your PPC campaign ultimately relies on how well your specialist understands your niche. Your team will be assigned based on your type of business, connecting you with professionals who are experienced in your industry. Instead of working with a PPC team that is a “jack of all trades,” you’ll have an industry-specialized team that grasps vital insider knowledge to help you relate to your target audience and drive sales through your online ads.

At Optuno, we work closely with the following industries:

Finance Professionals
Legal Professionals
Medical Professionals
Home Services & Contractors
Automotive Dealers
...and so many more!

Market Research & Data Analysis

We perform extensive research to understand the insights and trends of your target audience, as well as the buying processes and motivations of your potential clients.

We evaluate any previous campaign data via Google/Bing Ads & Analytics to help save money using data already compiled.

We perform thorough competitor analysis to determine the most effective PPC strategies in your specific industry.

Campaign Structure & Setup

Google and Bing accounts and campaigns are created using market research and intel from other successful campaigns as well as our research.

Conversion Tracking & Analytics are installed to ensure that we are tracking all website form submissions and phone calls to follow potential clients through the buying and consideration process.

Multiple ad networks are used, and different campaign types are created and tested, to guarantee success and give your quality leads and sales opportunities a boost.

Campaign Development & Execution

Promote brand awareness & influence potential customers at the beginning stages of the buyer’s journey.

Customize your campaign for the different stages of the buyer’s journey by adjusting the combination of campaign types, ad networks, and attribution modeling.

Monitor target keywords and bidding wars to ensure you are receiving the most clicks at the lowest possible cost.

Plans & Pricing

	PPC Mini	PPC Medium	PPC Pro	E-commerce
Recommended Ad Spend	Recommended Ad Spend$1,000-$2,999/month	Recommended Ad Spend$3000-$4,999/month	Recommended Ad Spend$5,000-$7,500/month	Recommended Ad Spend$5,000-$7,500/month
Management Fee	Management Fee$1,000/month + $500 Setup Fee	Management Fee$1,500/month + $500 Setup Fee	Management Fee$2,000/month + $750 Setup Fee	Management Fee$2,000/month + $1000 Setup Fee
Platforms	Platforms	Platforms	Platforms	Platforms
Account Access	Account AccessRead Only	Account AccessRead Only	Account AccessAdmin	Account AccessAdmin
Goal Setting	Goal Setting	Goal Setting	Goal Setting	Goal Setting
Call Tracking	Call Tracking	Call Tracking	Call Tracking	Call Tracking
Conversion Tracking	Conversion Tracking	Conversion Tracking	Conversion Tracking	Conversion Tracking
Re-marketing/Display Ads	Re-marketing/Display Ads	Re-marketing/Display Ads	Re-marketing/Display Ads	Re-marketing/Display Ads
Dynamic Search Ads	Dynamic Search Ads	Dynamic Search Ads	Dynamic Search Ads	Dynamic Search Ads
Google Shopping	Google ShoppingNA	Google ShoppingNA	Google ShoppingNA	Google Shopping
DELIVERABLES	Order Now Custom Ad Copy Creation Ad Copy A/B Testing Keyword Research Negative Keyword Implementation Quality Score Management Monthly Optimization Order Now	Order Now Custom Ad Copy Creation Ad Copy A/B Testing Keyword Research Negative Keyword Implementation Search Term Analysis Quality Score Management Bi-Weekly Optimizations Order Now	Order Now Custom Ad Copy Creation Ad Copy A/B Testing Keyword Research Negative Keyword Implementation Search Term Analysis Quality Score Management Bi-Weekly Optimizations Monthly 15 Minute Live Session (Status Call) Order Now	Order Now Custom Ad Copy Creation Ad Copy A/B Testing Keyword Research Negative Keyword Implementation Search Term Analysis Quality Score Management Bi-Weekly Optimizations Monthly 15 Minute Live Session (Status Call) Google Merchant Center Creation (client responsible for updating) Order Now

Key Features
Recommended Ad Spend
Management Fee
Platforms
Account Access
Goal Setting
Call Tracking
Conversion Tracking
Re-marketing/Display Ads
Dynamic Search Ads
Google Shopping
DELIVERABLES

PPC Mini
$1,000-$2,999/month
$1,000/month + $500 Setup Fee

Read Only





NA
Custom Ad Copy Creation Ad Copy A/B Testing Keyword Research Negative Keyword Implementation Quality Score Management Monthly Optimization Order Now

PPC Medium
$3,000-$4,999/month
$1,500/month + $500 Setup Fee

Read Only





NA
Custom Ad Copy Creation Ad Copy A/B Testing Keyword Research Negative Keyword Implementation Search Term Analysis Quality Score Management Bi-Weekly Optimizations Order Now

PPC Pro
$5,000-$7,500/month
$2,000/month + $750 Setup Fee

Admin





NA
Custom Ad Copy Creation Ad Copy A/B Testing Keyword Research Negative Keyword Implementation Search Term Analysis Quality Score Management Bi-Weekly Optimizations Monthly 15 Minute Live Session (Status Call) Order Now

E-commerce
$5,000-$7,500/month
$2,000/month + $1,000 Setup Fee

Admin






Custom Ad Copy Creation Ad Copy A/B Testing Keyword Research Negative Keyword Implementation Search Term Analysis Quality Score Management Bi-Weekly Optimizations Monthly 15 Minute Live Session (Status Call) Google Merchant Center Creation (client responsible for updating) Order Now