By the time you finish reading this sentence, there will have been multiple new sites launched into the web.
Believe it or not, there are over half a million new websites created every single day. However, the reason you don't hear from all of them is they don't market their websites well enough.
Luckily, you don't have to fall victim to that same fate. Let's talk about website marketing for the new site you just launched!
Website Marketing Tips: Optimize Your Content
The number one tip is that before you spend your money on huge ad campaigns to give your site a boost, make sure you optimize your content for organic traffic.
Search engine optimization (SEO), in the simplest sense, is the process of using keywords, proper titles, the right amount of links, and a lot more to rank highly on Google searches for relatable content to what your website offers. This brings in organic traffic, traffic that isn't brought through advertising, which has much better conversion rates.
This is number one for a reason, so don't overlook it. It will pay off in the long run, and using consistent habits in line with SEO will keep the traffic flowing for a long time to come.
Also, most people use their phones these days, so mobile SEO is just as important!
Start A Blog
It doesn't matter what kind of business you run, start a relevant blog to it. If your business sells windows, write blog articles about how window tints can save you from car accidents caused by sun glare, and how businesses can benefit from bulletproof glass.
Why do this? It's simple, content-writing gives you a lot more opportunities to bring that organic traffic into your website. If you know how to optimize your content, then when somebody searches on Google about why they should get window tints, they might stumble upon your website, find out you sell window tinting films and give you a call!
It's low risk with a high reward. There's no harm in starting it, and a little SEO can go a long way! It's an easy and free way to bring in people who are already looking for your product.
Don't Forget Email Campaigns
Getting business is one thing, keeping it is another. If your business model relies on new people every time, you're bound to run out of them. Customer retention is just as important.
Prompt your customers to sign up for email marketing from your site after they purchase something from your site or interact with your content. This is a great way to stay relevant and remind customers of how great your products or services were.
Try to get personal with your email chains, using the customers' information like their name, hometown, or purchase history to customize them to each customer.
Advertising has changed. Each ad doesn't have to break the bank anymore, and you can make them as big or small as you want. Even with just a little cash on hand, using all kinds of digital ads will give your website the kickstart that it needs.
Many companies offer pay-per-click (PPC) advertising, and that can be pretty affordable at the beginning. You only pay a certain amount when people interact with your advertisement, which saves you money upfront. With some of the companies that offer this, they allow you to target your desired audience pretty accurately, which is great for building an audience from scratch.
You can also try affiliate marketing, having other blogs and websites promote your site to their audiences, but this will be a larger upfront expense.
Use Social Media
A good social media campaign is never a bad idea. Not only does it give you a huge potential audience, but it allows you to interact with the public, which can generate trust in your brand.
If you get on Facebook or TikTok, the two most downloaded apps today, the amount of people you can potentially reach is in the billions. Facebook alone has over 2.8 billion users around the world, and about half of the world uses some kind of social media.
All it takes is one funny post to go viral, but that isn't even necessary. Sure, make entertaining content, but there are other ways to build followers. Commenting on viral videos, responding to the latest trends, and getting involved in hashtags will draw attention to you. Don't overdo it, but try to get involved.
Adding the famous "blue checkmark" will also show credibility. It's become the main status symbol of the internet, and if you can get one for your brand, it'll look a lot better!
Get Website Marketing Services
There's plenty you can do on your own to market your website, but there's a lot more small businesses need to do, and keeping up with a dozen different marketing campaigns is a lot of extra stress.
Fortunately, there are full-service website marketing companies that can take all that stress off your back and turn your website into a marketing machine.
They can even help you with items on the list like SEO, content writing, visitor retargeting, and plenty more. It's worth a shot!
Build Your Audience Today
There is no time like the present to go headfirst into the world of website marketing. If you've launched your website, now is not the time to hesitate. Get the help you need and show the world what you got! Also, be sure to check out the common types of websites for small businesses like yours!