Instagram is one of the most popular social media networks in the world.
If you ever wanted to find a wide audience for your products and services, Instagram would be an excellent advertising platform.
But, creating basic posts and ads won’t do anything to improve your bottom line and drive traffic back to your online store.
Believe it or not, you’ll need to set up an extensive E-commerce marketing strategy for Instagram.
In this post, we’re going to go over the basics of configuring your store’s marketing strategy.
Create Ideal Content
Having an effective Instagram marketing strategy for your online store depends on the content you’re putting forth.
For example, you have to make sure that your content is following precise formats to achieve high visibility and engagement.
- Square Images: 1080 x 1080 pixels
- Vertical Images: 1080 x 1350 pixels
- Horizontal Images: 1080 x 566 pixels
Here are some additional image guidelines you should follow to advance your marketing strategy.
Following these guidelines is essential for creating content your audience will love and interact with.
Schedule Your Content
You shouldn’t waste a lot of time logging into Instagram daily to manually create posts.
Instead, you can use a scheduling application to plan a full month’s worth of content in advance.
The more quality content you post on Instagram, the better.
Popular social media management tools like Latergramme are great for automating your Instagram posts.
Not only can this save you a lot of time, but it can also lead to higher engagement as you build an audience.
Instagram marketing takes time to produce results.
By automating your campaign, you can watch from afar as your audience grows over time.
Tag Your Products
Now that your posts are being scheduled, it’s time to edit them to contain a call-to-action back to your website.
Instagram provides an excellent feature where advertisers can tag the products in images back to products pages on their sites.
Here is an image that shows a few tagged products.
Basically, someone who sees your post and is fascinated by your products won’t have to visit your website and find them.
They can simply click the tagged product and make a purchase.
This is an effective way to drive Instagram traffic to your website.
Instagram is full of people with large followings.
You can take advantage of this by partnering with influencers to promote your products.
YouTube personality Logan Paul recently promoted an app from Dunkin Donuts.
Check it out.
Don’t mind the comments.
They just paint a clear picture of how popular Logan is with his audience.
Influencer marketing gives you the opportunity to cross promote your products using someone else’s audience.
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