Did you just have a beautiful website created and don't know what to do next? Your work isn't over. Once a website is live, it's time to market it so that it stays relevant for the Google algorithm as well as for your target audience.
However, from social media to paid advertisements, it can be hard to decide where to start. We're here to make the process as simple as possible.
Read on to learn how to market your website once it's live today!
Tips to Market a Live Website
We're going to review many of the best website marketing techniques to get you started. However, it can be hard to decide where to begin, especially if you own a small business. We recommend focusing on your website first and expanding from there once you have a good handle on the content output.
Creating Fresh Content
It's important to remember that your website shouldn't be stagnant. It needs to be constantly updated with fresh content in order to stay relevant and interesting to the Google algorithm as well as potential customers. The easiest way to do this is to begin with a thorough content audit.
This enables you to take an inventory of the content you already have and what you want to expand on. A content audit can also help you identify gaps in your content, bringing new ideas to light.
A content audit leads to a content strategy. This can be as simple as creating and scheduling blog posts once a week. You'll also want to consider guest blogging for websites in order to boost your SEO even further.
Pay-Per-Click (PPC) Advertising
You can consider SEO as a longterm strategy for consistent traffic and conversions. However, you won't notice the results of your content marketing quickly. This is where PPC plays a significant role.
PPC is a digital advertising model that makes advertisers pay a fee every time an ad is clicked. You're essentially purchasing visits to your website, giving you a boost of traffic and new leads in a short amount of time. The trick to an effective PPC campaign is to find the right keywords that your target audience will be searching for.
You'll also want a compelling custom website that will lead to their conversion.
Connecting With Email
You'll find that not all of the people who visit your website convert into paying customers. The best way to stay connected with them and see if they're interested later in your products or services is through an email list. Email marketing is still one of the most effective marketing channels you can use–it has the highest ROI of $42 back for every dollar spent.
Building a strong email list of interested leads will help people stay connected with your brand, enhancing the likelihood that they'll spend in the future. You can also build stronger relationships with current customers. Emails can be as simple as a warm welcome message when they sign up for your list. You can also:
- Ask for reviews and testimonials
- Ask them to take surveys and polls
- Send birthday discounts
- Announce events and giveaways
- Keep them updated on the latest blogs
- And more
Emails still need to contain interesting, high-quality content that's just as well-written as a regular blog post. This will motivate people to open your emails, read them, and stay subscribed to your mailing list.
Social Media Presence
Once you've got a good handle on your content marketing and PPC strategy with your website, you'll need to pay attention to your social media presence. Live website marketing is also about remembering that your brand needs to exist outside of your website. A strong social media presence will help you stay at the top of customer's minds even outside their inbox.
The first step is determining what website your target audience typically uses. Here are a few options:
You may find that your target audience uses multiple platforms. If this is the case, we recommend focusing on one and mastering it before moving on to another. Posting on social media is similar to posting blogs and content on your website.
You need to focus on creating high-quality, entertaining content that interests your audience and compels them to engage. The content also needs to be relevant to your brand's services or goods.
Next, you'll want to create a consistent schedule of when to post. You may find that your audience is online more frequently during lunchtime during the weekday–this is when you should post. On the other hand, you might have a younger audience that seems to engage with your content more on the weekends.
How to Market Your Website: Customer First Mentality
When it comes to how to market your website, the trick is to keep in mind your target audience. From creating interesting content to establishing a strong email list, a good grasp of your audience will help you for months and years after the launch of your website. For instance, many brands make the mistake of spreading themselves too thin when it comes to a social media presence.
You don't need to be on every social media platform in order to market your brand and website effectively. By concentrating on mastering one platform that your target audience frequents, you'll be able to make the most impact.
Ready for a hassle-free custom website experience? We also offer managed SEO, PPC solutions, blogger outreach services, and more along with our website packages. Contact us today to get started!