Nearly 30% of businesses still don't have a website. It's not enough to have a simple site for your business anymore, though. In fact, 38% of consumers will stop engaging with a website that's poorly designed.
Instead of leaving your site looking boring and lackluster, consider hiring a web design professional. With their experience and expertise, you can create a site that wows customers. The best web design service can turn your site into an effective business tool, too.
With an eye-catching, well-designed website, you can inform consumers about your business. Then, you can generate more leads and boost sales.
All you need is help from an experienced web design company!
Not sure who to hire? Here are a few tips that can help you find the best web design agency around. Start your search using these helpful tips today!
1. Gather Referrals
You don't have to start searching for a web design company alone. Instead, turn to your professional network. Ask other business owners who they hired to design their websites.
Make sure to check out their websites first. Decide whether or not you're impressed with the website's design and functionality. If you are, determine who designed the site.
Then, ask each business owner about their experience working with their team of web designers. Did they have any issues while working with the web design professionals? What did the process entail?
Determine if the web design agency communicated with their clients during each step of the process, too.
Speaking with other business professionals can help you gather insights you might not find online. You can learn about each web design firm from someone who was once in your shoes. The information you gather could help you make a more informed decision.
Once you have a list of web design companies to choose from, gather additional research on your own. Start by visiting the web design agency's website. Make sure they take the time to design their own wow-worthy website, too.
If their own site doesn't prove their design abilities, scratch them off your list.
2. Look for Experience
As you learn more about each web design company on your list, consider the company's overall experience. First, determine when the company was founded. How long have they worked in the web design industry?
Determine how many websites the company has worked on in that time, too.
A team that has years of hands-on experience will likely have an efficient web design process in place. They won't waste your time. Instead, they'll know exactly how to help you accomplish your goals.
Determine if the web design agency has helped businesses that fall within your industry, too. Their prior experience could give them additional insight. They might have industry-specific information that could bolster your website's design.
Ask who will end up working on your website. Consider how long they've worked in the industry, too. Then, look at some of the websites they've worked on over the years.
Make sure someone with relevant experience will end up working on your site.
Do you need something specific for your site, such as appointment booking or eCommerce capabilities? Make sure their experience is relevant to your specific needs.
3. Explore Their Work
You can learn more about each web design professional by checking out their portfolio. Visit a handful of the websites they've worked on in the past. Make sure you're impressed by their design abilities.
Does each website look unique? You don't want to choose a business that uses a cookie-cutter approach. Instead, the web design professionals should customize your site based on your industry and needs.
If every website you review looks the same, hire someone else. You'll want a website that's as unique as your business is.
Otherwise, take the time to read customer reviews. Reviews can help you learn more from people who were once in your shoes.
4. Consider Their Services
Think about what you want your website to look like. What additional services might you need?
Make a list of what you want to accomplish through your website. For example, maybe you want to improve your search engine rankings. Perhaps you want to generate more website traffic this year.
In that case, look for a web design company that can design your site with search engine optimization (SEO) in mind.
Search engines generate 300% more website traffic than social media. About 53% of all website traffic comes from organic searches, too.
In order to improve your SEO rankings, you'll need to make sure your website is designed to offer a positive user experience. You'll also need a site that's mobile-optimized, secure, and fast.
Perhaps you need a copywriter to punch up your website's text. Maybe you want to improve the functionality and require a developer instead.
Make sure the web design company offers the services and expertise you need to accomplish your goals.
5. Discuss Their Process
Sit down with two or three web design professionals. Outline your goals and expectations. Then, ask how they'll help accomplish your goals.
They should walk you through their web design process. The company might start by researching your business. They should learn about your customers, competitors, and industry, too.
If the company doesn't start with a research stage, they might make assumptions while working on your site. They could waste your time or fail to accomplish your goals as a result.
Ask the company how you'll communicate, too. Will they keep you informed every step of the way?
Learn about their process to make sure you're choosing an organized, efficient team.
6. Ask About Pricing
Gather quotes from a few web design firms on your list. Get an itemized list of their services to compare pricing, too. Then, review your notes.
Don't choose the cheapest web design company. You'll likely pay for a more experienced team. Instead, make sure you're choosing a company that can meet your needs and expectations.
Definite Designs: 6 Tips for Finding the Best Web Design Professional
Finding the right web design professional to work on your site can set you up for lasting success. Use these six tips to streamline your search. Then, choose a web design agency that can best accomplish your goals.
With their help, you can create an eye-catching website designed to draw in new customers!
Searching for custom web design? We're here for you.
See our plans and pricing today to get started.