Email marketing is still the top marketing initiative that nets the highest ROI for business leaders.
The benefits of having an email list are way too many to possibly ignore.
Unlike SEO or PPC, starting an email marketing campaign allows you to send direct correspondences to qualified leads.
You don’t have to do any prospecting.
Or any of the heavy lifting.
You can simply rely on the quality of your website and blog content to generate email subscribers.
Finally, you can send regular emails to those who subscribe to eventually turn them into loyal, paying customers.
Email marketing is amazing, but not every email list is created equal.
There still is a lot of effort required to forge a high-quality following of engaged subscribers.
Luckily, we have all of the tricks for growing your email subscribers.
Continue reading below, and we’ll break each one down.
1. Attract the Right Audience
This may seem a bit obvious, but your website has to first attract people who are truly interested in what you have to offer.
If your website receives a lot of monthly website traffic, yet your conversion rate is low and your bounce rate is high, then you have a problem.
Usually, this means that something is wrong with your website or you’re not creating the right type of content.
For this reason, you should consult with your marketing and sales teams to nail down the buyer persona of a typical customer and create content that will get them to say:
“Hey, this was good. Let me subscribe for more.”
This is the most fundamental part of building an email list.
You have to make sure the people visiting your site are interested in what you have to offer.
2. Create a Viral Giveaway
Giveaways have long been utilized by marketers to increase email subscribers and drive traffic back to their websites.
Just take a look at how this company created an enticing offer for their audience.
We love everything about this email!
The header shows that the Amazon echo is valued at $75, which lets readers know that it’s a valuable product.
Under the header is a description of how the product can be useful.
These are subtle ways to compel a reader to join a newsletter and even refer a friend.
There are a lot of studies that prove that people love giveaways and free stuff in general.
This is a simple way you can increase the size of your email list.
3. Offer a Lead Magnet
This is a common email marketing tactic, in which a free gift or offer is provided to someone who opts-in to an email list.
Traditionally, lead magnets are ebooks and whitepapers in B2B audiences.
Though, you are free to get creative and decide which offer you’d like to give away.
If you don’t have any e-books or whitepapers, you could simply take a blog post and repurpose it into both formats.
Then, you’ll have an offering after at least 30 minutes of effort.
4. Produce a Well-Timed Popup
Whether you like them or hate them, popups are effective ways of driving the performance of email marketing campaigns.
Popups can increase a conversion rate by up to 2,100% when it’s used correctly.
Popups are effective because they capture the attention of the viewer, thus stopping them in their tracks so they can pay attention to what you’re offering.
If your popup is more valuable than it is disruptive, you can gain several subscribers from this tactic.
5. Utilize Exit-Intent Popups Instead
If you believe that popups are intrusive and don’t want to experiment with them, you could try exit-intent popups instead.
These popups show up anytime a web user is about to leave your website.
Again, exit-intent popups can stop visitors in their tracks and make them think twice about ignoring a good offer.
6. Be Transparent
Think about it - would you be willing to give your email address to a complete stranger.
What’s in it for you?
What is the mailing list even about?
These are questions that people think about every time they are faced with the option of subscribing to an email list.
Therefore, if you want to acquire more subscribers, you’ll be responsible for explaining the benefits of your particular mailing list.
Alternatively, spell out clearly what subscribers will get once they opt-in.
7. Develop a Landing Page
To add on to the previous trick, you should create a landing page that clearly explains the benefits of your mailing list.
Don’t just assume people will take you at your word if you’re promising quality and well-timed insights.
Develop a landing page that utilizes social proof, testimonials, and examples of what your emails will look like to entice potential subscribers.
8. Place a Link in Your Navigation Bar
After you’ve created a landing page to promote your email list, you have to drive traffic to that page.
Otherwise, no one will see it.
A clever way to drive traffic to your landing page is by placing the link somewhere every web visitor will check, which is...
The navigation bar!
This is a great way to get web visitors to notice your mailing list as soon as they click on your site.
9. Place a Link in Your Social Media Bio
If your audience is following you on social media, you can divert more traffic to your landing page by placing the link in your bio.
This is an incredible way to send traffic to a useful page, instead of using your homepage by default.
10. Restrict Access to Your Best Content
People who subscribe to any mailing list expect the best.
They are entrusting you with their email list in exchange for valuable correspondences.
To keep your subscribers engaged and attract more, restrict your best content for those who opt-in to your mailing list.
Marketing genius and founder of Backlinko, Brian Dean does it all the time.
Brian pays special attention to his email subscribers and treats them like his students.
They get first dibs on all of his best content and it’s why he runs a highly-successful mailing list.
Want to Begin Building Your Email List?
To start building your email list, you’ll need a great website first.
That’s where we come in.
At Optuno, we provide affordable websites for all kinds of businesses.To speak to a member of our dedicated sales team, give us a call today at 1-888-678-8662 or click here to schedule a free consultation.