There are over 1.8 billion websites on the internet today and this number grows by the second. This means a lot of internet noise where you as a business need to stand out from your competitors and attract your ideal customers.
Luckily, there are some steps you can take when building a business website to ensure it's unique and helpful to your visitors. From optimizing it for mobile to optimizing it for search engines, you can have a fully targeted website that converts easily.
Keep reading to learn what every small business website design needs and how to create a website that'll attract more customers.
A Well-Written About Page
An About page is one of the first things website visitors read when they land on your website. This is why you need a well-written copy that talks about how your business can help customers. Many business owners make the mistake of talking about themselves on their About page. In fact, the opposite is true - customers want to know how a business can help them solve a problem.
When doing custom website design, add an About page in the main menu and the homepage. This way, customers can learn all about the solutions and products you offer. Focus on the benefits instead of the features so anyone who visits your website is immediately convinced they've landed in the right place.
A mobile website design is a must in 2021 due to search engines preferring and ranking websites that are optimized. This means focusing on mobile-friendly design first as most internet users access websites from their phones and tablets.
You can check if your website is mobile-friendly using Google's Mobile Friendly Test where you can also see how to fix some issues and improve responsiveness.
User-Friendly Web Design
Whether you want a simple and clean website or a complex content-rich website, making it user-friendly and easy to navigate is a must. Since search engines use user-friendliness as a ranking factor, you need a fast-loading website with a visible menu and submenus, clearly visible pages, and no clutter.
Search Engine Optimization (SEO) means optimizing your website according to the requirements of search engines like Google. Optimization helps search engines rank websites in order to provide the best information to users. The key to ranking high is in posting relevant, useful content and using keywords related to your niche.
Aside from your blog posts, your website should also be optimized for search engines. This means using images, keywords, HTML tags, meta-titles and meta-descriptions, and sitemaps.
Not sure where to start with SEO? At Optuno, we specialize in Managed SEO to get you targeted traffic custom-made for your website and business.
Regularly Updated Blog
A blog that you update regularly is an essential part of your website layout design. Blogging is the best way to attract your target customers, help them solve a problem, and keep them engaged on your website.
Write on topics that interest the customer and refrain from writing about your company's accomplishments or things that are only relevant to your employees. The more information-packed blog posts you write, the better the chances to get ranked by search engines.
Don't forget to optimize your blog posts for SEO and add relevant niche and industry keywords. Add images and videos where possible and share your posts on social media and via email newsletters.
Don't have time to write lengthy blog posts? At Optuno, we'll write well-researched, detailed blog posts with our Premium Blog Writing Service. Regular blogging will help promote your business and establish it as an authority in your industry.
Easy-To-Reach Contact Information
When a visitor lands on your website, they don't know who you are and what your business is about. Before they're ready to buy from you, they may have questions or concerns and will want to contact you directly.
This is why it's important to have easily accessible contact information as a separate page and in the footer. Include your company address, phone number, email, and social media handles. This way, you'll build trust with your customers and show them you're always there for whatever they need.
Real Customer Testimonials
When brainstorming website design ideas, think about where you'll display your customer testimonials. They must be real testimonials from real customers, if possible with photos, names, and company websites. Fake testimonials are easy to spot and look very generic, so if you don't have real testimonials, don't include any on your website until you get some.
Ask your past and current customers for testimonials or get them from your social media reviews. Customers are becoming wary when it comes to businesses so being transparent from the get-go is your best bet.
A Clear Call to Action
Every small business website needs a call to action in order to get visitors to do something. This can be anything from asking visitors to sign up for a newsletter to asking them to buy something. Calls to action are the best way to prompt action on your website.
If you don't have CTAs, most visitors will leave your website without doing anything and won't return again. You can also add a call to action in the form of a pop-up window where you offer a freebie in exchange for an email address. You can also prompt visitors to schedule a free call with you or comment on a blog post.
The end goal is to get them engaged and make them stay on your website longer in order to explore or make a purchase.
Ready To Have the Best Small Business Website Design for You?
Whether you're just starting out and you need a new website or need to redesign your existing website, these are the essentials every small business website design needs.
Ready to have the most beautiful, custom-made business website for you? At Optuno, we specialize in tailor-made websites for small businesses like yours. Reach out to us today and let's design a website that'll take your business to the next level.