Businesses flourish when there is a continuous flow of customers. For small businesses, this is a must for them to grow and thrive. With the internet opening up another avenue for businesses, it now adds website traffic as a factor for success.
This becomes clear when you have close to 2 billion websites on the internet. From that number, you have active sites amounting to about 400 million. With that amount of sites running on the web, standing out becomes a struggle.
How does a small business website compete in such a situation? You can address this with the following methods. Today, we will look at these tips to help you improve traffic on your business website.
1. Research Your Competitors
A method that a small business website can use is in the manner of knowing what their competitors have. In this case, take note of how competitors approach their marketing and their layout. This also includes the keywords used and how they bring customers to visit their website.
Use the various tools such as software and websites that can help you peer into their various stats. This includes their performance in social media networks. With these competitor analysis tools, you should be able to get an insight into how to approach your marketing strategies.
2. Optimize for Top Search Results
The next method you should look into is in making sure the website becomes visible in search engines. You can do this by optimizing the website through search engine optimization or SEO. This process allows you to gear up your website to show up on the top search results when a user types in the keywords you chose.
To make sure that you optimize your website properly, you have to pay attention to the keywords that you use. You can go with the keywords related to your business that can bring in the most traffic. You also have long-tail keywords that offer a unique niche to your business.
Another aspect you should look into for your website is content creation. Having a consistent flow of fresh content can help with your SEO performance. We will look more into that later on.
3. Take Advantage of Effective Web Design
Regard your website in the same way as you would a storefront. You want to entice your visitors to turn them into customers that would enjoy your products and services, leaving the place satisfied after you close a transaction with them.
To make sure that works out in the best way possible, you need to pay attention to your web design. You need to use a web design that offers the best user experience. It has to be responsive and intuitive, making it easier for visitors to navigate.
Users stay on a website for an average of 15 seconds or less before they decide to leave. Within that period, they will decide if your website is worth looking into.
This is where the term bounce rate comes to mind. When you have a low bounce rate, it indicates that your website runs smoothly. A high bounce rate means you have a clunky web design that drives users away.
You also need to consider how your website appears and behaves when viewed on a smartphone. A lot of people access the internet through their mobile devices. Making your website mobile-friendly helps with user experience.
4. Produce a Wide Variety of Quality Content
We mentioned in a previous part about having a consistent flow of content. Creating content helps rank your website higher on search engines. You need high-quality content to drive your website towards the top of the search results.
Content comes in many variants such as blog posts and videos. Webinars, newsletters, case studies, and much more. By having a wide variety of content at your disposal, you can appeal to a broader audience.
Producing quality content shows your customers the time and effort you put in. You can use the content to inform, educate, and advertise. Take advantage of the content you produce to bring in more people to your website.
5. Tap Into Social Media
One other aspect you can take advantage of is social media. Social networking platforms like Facebook, Instagram, and Twitter offer an avenue for interaction with customers. It also offers a vast reach that you can tap into.
Each social media site has a distinct setup when sharing and communicating. Twitter uses short-form messages, while Instagram uses photos with rapid-fire engagement.
Creating a page or account for your business on these platforms can offer you an avenue to reach and engage with your customers. You can interact with your posts and comments. Consistency and responsiveness can help you with offering customer satisfaction.
Also, you can make your business approachable by adding a sort of personality to it. You can win your customer’s trust by showing your business is more than just a faceless entity.
6. Add Links to Content and Posts
Adding links to your content can help your website. One aspect to consider is how you put your website link in your social media posts. With it, you can send your customers to your website where they can view more of your content.
Another is through the use of internal links. In this case, you have links in your blog posts that lead towards another relevant post within your website. This helps in generating more traffic to your content, making it more dynamic in terms of engagement and relevance.
Your Small Business Website Can Do More
You can bring in more customers to your small business website through these methods. Optimization, engagement, and consistency can help drive your website towards the top of the search results and open up more.
To make sure you can achieve that goal, we have our services available to help you. Among these services are custom website design, SEO, content writing, and more.
To get started, you can check out our services and see what works for you. You can also contact us to find out more.