When someone lands on your Google Business Profile, one of the first things they want to know is simple: do you actually offer the thing they need? The products and services sections of your profile answer that question directly, laying out what you sell or do right there in Search and Maps. Yet plenty of businesses leave these sections empty, forcing customers to guess or click away to find out.

Filling them in is one of the easier wins available to a local business. According to NEWMEDIA, around 57 percent of high-performing local profiles include services or product details, and listings with service menus or product details show up in roughly 17 percent more relevant searches. Spelling out what you offer helps both the customer who is deciding and the search that is trying to match you to them. This article walks through how to add products and services, what to include, and how to keep them useful over time.

Why products and services sections matter

These sections do two jobs at once. For the customer, they remove guesswork. Someone looking for a specific service can see at a glance whether you provide it, which builds confidence and saves them a phone call just to ask. For your visibility, listing your offerings gives Google more detail about what your business does, which helps it match you to relevant searches.

The distinction between the two sections is straightforward. The services section is where you list the things you do, which suits service businesses like plumbers, salons, consultants, and contractors. The products section is where you showcase items you sell, often with images, prices, and descriptions, which suits retailers and businesses with tangible goods. Many businesses use one or the other, and some use both. Either way, a filled-out section tells a clearer story than a blank one. For how this fits alongside your category, description, and photos, Optuno's guide on Google Business Profile optimization covers the whole profile. If you would rather hand it off, Optuno manages local profiles and SEO for small businesses across the country.

How to add services

Adding services is quick. Sign in to your Google Business Profile through Google Search or Maps, find your business, and look for the services section, sometimes tied to your business category. Google may suggest common services based on your category, which you can turn on, and you can also add your own custom services that are not on the suggested list.

For each service, you can typically add a name and a short description explaining what it includes. Take advantage of that description space to be specific and clear, since a service called "drain cleaning" with a sentence about what it covers is more useful than a bare label. Add the services you genuinely offer, organize them in a way that makes sense, and save. The goal is a list that lets a customer immediately see the range of what you do. After setting them up, confirm they display correctly on your live profile.

How to add products

If you sell tangible items, the products section lets you showcase them with more visual detail. In your profile, find the products section and add a product by giving it a name, a category if applicable, a price or price range, a description, and a photo. The image matters here, since products are visual and a clear photo makes the listing far more appealing.

Build out your most important or popular products first, with good photos and accurate descriptions, rather than trying to load in your entire catalog at once. A focused set of well-presented products does more than a sprawling, half-finished list. Keep prices current, because an outdated price shown on your profile can create friction or disappointment when a customer arrives expecting something different. To see how your profile is performing as you build these sections out, Optuno's free local SEO report gives you a snapshot across rankings, listings, and reviews.

Write clear, honest details

Whether you are listing services or products, the writing makes the difference between a section that helps and one that just fills space. Use plain, specific language that describes what the customer actually gets. Skip promotional fluff and keyword stuffing, both because they read poorly and because Google's content rules discourage them.

Accuracy is the priority. List only what you genuinely offer, describe it honestly, and keep prices and details current. A customer who chooses you based on what your profile says and then finds reality matches is a customer who trusts you. One who finds a mismatch is one you may lose, and possibly one who leaves a review about it. Clear, honest, up-to-date details serve both the sale and the relationship that follows it.

Keep your offerings current

Products and services are not a one-time setup. Your offerings change over time, you add services, retire old ones, adjust prices, introduce new products, and your profile should keep pace. An outdated list that advertises something you no longer do, or omits something you now offer, quietly works against you.

Make a habit of reviewing these sections whenever your offerings or prices change, and give them a general check once or twice a year. Keeping them current ensures customers always see an accurate picture and that Google has the latest information about what you do. If maintaining this alongside the rest of running your business is more than you can fit in, Optuno's plans include profile content management as part of managed local SEO. No long-term contracts, no setup fees, and a dedicated contact who keeps your products and services accurate and current.

Frequently Asked Questions

How do I add services to my Google Business Profile?
Sign in through Google Search or Maps, find your business, and open the services section, which is often tied to your category. Turn on relevant suggested services and add your own custom ones, each with a name and a short description, then save and confirm they display.

How do I add products to my profile?
Find the products section in your profile and add each product with a name, an optional category, a price or price range, a description, and a photo. Start with your most important products, use clear images, and keep prices current.

What is the difference between products and services on a profile?
The services section lists the thigs you do, which suits service businesses like contractors and salons. The products section showcases tangible items you sell, usually with photos and prices, which suits retailers. Some businesses use both.

Do products and services help my visibility?
Yes, indirectly. Listing them gives Google more detail about what your business offers, which helps it match you to relevant searches, and high-performing profiles commonly include these details. They also help customers decide, which supports conversions.

Should I list every single product or service I offer?
Focus on your most important and popular offerings first, presented clearly and accurately, rather than dumping in an entire catalog at once. A focused, well-presented set is more useful than a long, half-finished list.

How often should I update my products and services?
Whenever your offerings or prices change, and at least once or twice a year as a general check. Keeping them current ensures customers see an accurate picture and prevents the friction of outdated prices or retired services.