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Leaders in Web Design and Development Launch Customized Website Service for Small Businesses

Leaders in Web Design and Development Launch Customized Website Service for Small Businesses

Published December 1st, 2016 by Optuno Websites

North Miami Beach, FL, November 30, 2016 – Two leaders in full-service website design and development, Farin Innovations and Frankel Interactive, announced today the launch of Optuno, a new hassle-free, and fully managed service to help small businesses and entrepreneurs establish an online presence with 100% customized, mobile-friendly websites. Optuno is an affordable and customized website experience that fills a void in the web design and development industry. Now, small business owners do not have to sacrifice the quality and integrity of their websites by hiring inexperienced designers and developers or by trying to do it themselves to save money.

Optuno’s affordable custom design service is the first of its kind and its approach is completely unique. In a world dominated by do-it-yourself website builders, Optuno goes further by providing design, development, copywriting, maintenance and updates, while also connecting each client with an experienced project manager to help every step of the way, all for a low monthly fee. The result is a 100% customized website, and a simple, stress-free experience for small businesses seeking a professional quality website for a quarter of the cost of using a standard agency.

“We started off like every other website owner; frustrated by the constant struggle to find affordable, reliable and professional help. So, 15 years ago, we opened our own agencies,” says Optuno Co-Founder Adam Frankel. “Over that time, we created countless ‘high-end’ sites for clients with ‘big budgets,’ but we knew many small businesses were left to fend for themselves and we wanted to put an end to that. So, we created Optuno.”

While many other agencies and independent developers rely on the use of open source content management systems (CMS) such as WordPress, Drupal and Joomla to create websites, Optuno uses a secure and proprietary CMS, called FICMS. Created through a joint venture between Farin Innovations and Frankel Interactive over the past 4 years, and deployed on hundreds of sites, FICMS simplifies the process of updating and editing websites.

“Part of having a good looking, revenue generating website is being able to maintain and update it easily. With FICMS, we eliminate all barriers for our customers,” says Optuno Co-Founder Michael Farin. “We call FICMS the world’s most user-friendly content management system because it is easy enough for any small business owner to use, but powerful enough to meet the demands of public companies and government agencies. Just point, click and edit to make updates to any of your website’s pages. And if you don’t want to make updates, we make them for you.”

Optuno’s services are designed to provide small business owners and entrepreneurs with modern, mobile-friendly and highly functional websites that eliminate the need for a third-party freelancer or agency when building or maintaining a website. Optuno’s new website is accessible across all devices, including smartphones, tablets and desktops at The website also features an ‘online checkout’ process where visitors can order a customized website entirely online.

Visit for more information or contact Michael Farin at [email protected] for media inquiries.

About Optuno

Optuno is a South Florida-based website design and development company that makes customized websites simple and affordable for all businesses. Founded in 2016 by Michael Farin, CEO of Farin Innovations and Adam Frankel, Founder of Frankel Interactive, Optuno transforms the website development, maintenance and marketing process into a simple, custom designed service that any business can afford and be proud of. Through its proprietary content management system, FICMS, businesses can easily update their sites with no technical knowledge required. For more information, visit:

Media Contact

Michael Farin
Optuno Co-Founder and President
[email protected]

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