Search Engine Marketing (SEM)

Optuno’s Search Engine Marketing (SEM) strategy has 2 components: Setup and Management. We match extensive research with ongoing management to create a custom plan focused on maximizing your return on investment (ROI).


  • Keyword Research. We research top words and phrases your customers search for and organize them into ad groups and categories to maximize your campaign’s impact. We then narrow those lists of keywords by other factors like the cost-per-click (CPC), search volume and relevance.

  • Competitor Analysis. Half the battle is knowing your competitors. Optuno analyzes your competitor’s marketing efforts to identify additional relevant keywords and phrases. We then can beat them at their own game by designing a custom strategy to propel your business forward.

  • Targeted Landing Pages. Any great SEM campaign needs an awesome landing page to make it easy for potential customers to gather information they need to make a purchase decision. Optuno has the experience to create sharp, relevant landing pages, linking keywords and ad text appropriately, to entice potential customers into making the next step – becoming a customer!


We handle the management AND the analytics. Creating and executing your SEM plan is one thing, but optimizing the campaign and measuring the success and impact is another. Nobody crunches numbers better than the Optuno team. We constantly split test and evaluate results, relying on raw data to optimize conversions; finding new ways to reach your customers and improving your ROI.

We are ready to help maximize your ROI using Search Engine Marketing.

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