Everyone knows that Search Engine Optimization (SEO) is important, but not many know what it entails. Don’t worry: Optuno has massive knowledge of the SEO universe.
Effective SEO requires slow & organic growth.
The first step in a successful search engine optimization (SEO) campaign is proper on-page optimization.
On-page optimization is the process of configuring your website so that Google is able to efficiently read the content. On-page optimization efforts may include changing the structure of your website's URLs, adding an XML sitemap or modifying your META data. Whatever needs to be done, Optuno has the experience to make your website 'ready' for search engine optimization efforts.
Content is king.
Generating engaging content gets people to your site and sharing that content across their social media channels and on their websites. This not only increases readership and web visits, but also creates links back to your website, called back-links. Back-links from relevant websites show search engines that your site is valuable, improving your ranking for various keywords.
Back-links from relevant websites show search engines that your site is valuable, improving your ranking for various keywords.
Conversely, if you generate spammy, keyword-stuffed content and scatter it all over the internet, search engines will know this and mark your website as a spammer. That will make it harder for customers to see your website and recovery from this is extremely time consuming and costly, if possible.
At Optuno, our content writers work with you to understand your business, inside and out. With this knowledge, we create rich, engaging AND creative content.
Over time, this slow-growth, organic approach shows search engines you are an authority in the industry, leading to higher search engine rankings across relevant keywords.
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